1972 Dodge Challenger Rallye on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Special Dodge Challengers get Hellcat bits to celebrate Mopar's 80th birthday

This year, Mopar is celebrating its 80th anniversary, and it's doing so in two-tone style with this very limited edition Dodge Challenger. Only 160 of these Challengers will be built, with 80 in each paint scheme. Buyers can choose between either Billet Silver or the slightly painful sounding Contusion Blue, each of which gets a hand-painted Pitch Black top half. These Challengers are based on the existing 392 Shaker package, but come with an array of upgrades and tweaks. In addition to the custom two-tone paint, the shaker scoop and rear spoiler are painted in the same color, rather than the usual matte black. The cars come with 20-inch wheels and hand-painted 392 logos on the fenders. The 392 cu. in., or 6.4-liter if you prefer, engine produces the same 485 horsepower and 475 lb-ft of torque as its normal counterpart. This Mopar Challenger will have more access to cold air, though, since it has both the shaker scoop and the headlamp intake from the Challenger Hellcat. At the back, there's also exhaust tips borrowed from the most hellish of Challengers. Or at least the most hellish, so far. View 14 Photos Inside, the changes are more minor. Performance seats are added with embroidered Mopar logos in the backrests. The seats and other trim also feature a silver-colored Tungsten stitching. Naturally, a serial number badge makes an appearance inside, too. Owners will also receive a little box of goodies including a booklet, signed rendering, keychain, additional badge, and a certificate showing the date of manufacture. The overall package is rather attractive, but it isn't cheap. To own one of the few Mopar Challengers, you'll have to fork over $56,885. That's a significant premium over the 392 Scat Pack Shaker, which starts at just $44,890 and makes just as much power. You'll also be able to get a 392 Scat Pack Shaker right away, while the Mopar special edition won't be out until spring. Plus, you may not get it until summer because the hand-painting process takes some time. Of course, for some people, the cost and the wait are worth the exclusivity. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.