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Dodge could enter Peugeot's Le Mans-bound 9x8 hypercar in IMSA races

Fiat-Chrysler Automobiles (FCA) and PSA Group merged under the Stellantis umbrella in early 2021 to achieve economies of scale, and this benefit could surprisingly extend to racing. Executives are debating whether to give Dodge its own version of Peugeot's recently-unveiled 9x8 hypercar to race in America, according to a recent report. "While we only heard [the new rules] confirmed a week ago, it has certainly led to some very open discussion, not only about whether Peugeot might add races in the United States, but also about whether the spine of this car might have opportunities with other brands in the Stellantis Group. There are no conclusions yet, but there are now open discussions," affirmed Jean-Marc Finot, the Senior Vice President of Stellantis, in an interview with Racer. His comments refer to an agreement signed in July 2021 by the Automobile Club de l'Ouest (ACO), the Federation Internationale de l'Automobile (FIA), and the International Motor Sports Association (IMSA). They chose to align their technical regulations to let manufacturers compete in different events on both sides of the pond without going through the resource-consuming process of developing a specific car for each series. As of writing, the Le Mans Hypercar (LMH) and Le Mans Daytona h (LMDh) categories fall under the newly-announced common set of rules. On the surface, this means Peugeot could enter its 9X8 (pictured) in the WeatherTech SportsCar Championship as soon as the 2023 season. While this is seemingly under consideration, Peugeot has little to gain from winning a major race in the United States. It hasn't sold cars here since 1991, and its long-mooted comeback was canned after PSA merged with FCA. Giving a variant of the 9X8 to Dodge is a more credible possibility, according to Racer. If not Dodge, then who else? Chrysler hasn't been linked to racing or performance for decades. Jeep is no stranger to performance vehicles, but IMSA would be pushing it. Ram is Ram, while Fiat, Alfa Romeo, and Maserati are rooted in Europe. The rest of the Stellantis brands (like Opel, Lancia, and Citroen) are not distributed in America. Nothing is official, and the publication stressed it's unclear whether Dodge will commit part- or full-time to the series (assuming the program receives the green light). Finot underlined the parallel car would use the 9X8's "spine," so don't expect to see a Peugeot hypercar with a Dodge emblem driving flat-out on the Sebring International Raceway.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Subaru Impreza WRX, Dodge Charger police car from 'Baby Driver' are for sale

Fans of " Baby Driver," now is your chance to own some seriously cool bits of movie memorabilia. Allpro Subaru is currently selling two of the cars from the film. The first is one of the red Subaru Impreza WRXs that were used for some of the film's signature stunts, which made the red rally sedan the de facto hero car of the movie. There were a number of stunt cars used to represent the hero car, including a modified WRX and an STI with a WRX wing. This particular one, a 2006 model, is a little more interesting, as it was the one that was converted to rear-drive to make it easier to complete stunts with it. According to the description, it also has a turbocharger from a 2004 STI to make more power, which fits what stunt driver Jeremy Fry told us. The description reveals other interesting tidbits. The car does have a clean title and has 158,000 miles on it. Obviously some of those miles were a bit rough, and the description notes that the stunt driving has led to some cosmetic defects. The AutoCheck vehicle history report reveals more. Apparently this Impreza WRX led a rough life before filming, as it had four mild to moderate crashes reported. It also appears that it will need the Takata airbag replaced. But on the plus side, this car is a unique piece of car and film history, and its rear-drive layout should make it interesting to drive. On top of that, it also has a leather interior that appears to be in good shape. View 5 Photos You'd better have a healthy bank account before trying to buy this WRX. As of writing, the bidding has reached $40,300. If that's too pricey, though, Allpro Subaru has yet another car from the movie. It's a 2011 Dodge Charger police car in Atlanta, Ga. police livery, complete with a V8. It's also pretty thoroughly wrecked, though the description says that it is drivable. Based on the bullet holes in the windshield, the Charger appears to be the one used in the (mild spoiler alert) final showdown between Baby and Buddy. But because this car is much less famous and in far worse shape, it's also much cheaper. Bidding has only reached $3,000 at the time of writing. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2006 Subaru Impreza used in Baby Driver News Source: eBay / Allpro Subaru via JalopnikImage Credit: eBay / Allpro Subaru TV/Movies Dodge Subaru Auctions Police/Emergency Performance Sedan impreza wrx baby driver