1971 Dodge Challenger Custom Mopar Roadster Convertible Show Car ** Video ** on 2040-cars

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Dodge's final Viper and Demon join stage in a million-dollar auction

This past weekend, one of the ultimate auction double headers went under the hammer in Uncasville, Conn. The last Dodge Viper was paired with the last Dodge Demon, together with related memorabilia, resulting in a million-dollar hammer price. The winning $1 million bid will benefit the United Way charity in its entirety; the 10 percent buyer's fee will go directly to the American Heart Association, stated Barrett-Jackson, the auctioning company. The 1,485-horsepower auction was dubbed "The Ultimate Last Chance," and both of the cars on the stage were painted in the same Viper Red shade. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We know the power of the Dodge Viper and Dodge Challenger SRT Demon to put a smile on people's faces; we're smiling today because we know the power of this donation to the United Way," said FCA's Steve Beahm. "These particular vehicles mark the end of their eras as the last vehicles of their kind to be built; it's rare to have just one such vehicle cross the auction block, much less a pair at the same time." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Total auto recalls already on record pace in 2014

If you've noticed that there have been more recalls than usual this year, you may be on to something. According to a report from the National Highway Traffic Safety Administration, the US market is on pace to break a record for recalls. In 2013, 22 million cars were recalled. We're only a third of the way through 2014, though, and we've already halved that figure, with 11 million units recalled. That's wild.
Considering the past few months, it shouldn't be a surprise that General Motors is leading the charge, with six million of the 11 million units recalled coming from one of the General's four brands. Between truck recalls, CUV recalls and the ignition switch recall, 2014 hasn't been a great year for GM.
Other recall leaders include Nissan (one million Sentra and Altima sedans), Honda (900,000 Odyssey minivans), Toyota (over one million units in a few recalls), Volkswagen (150,000 Passat sedans), Chrysler (644,000 Dodge Durango and Jeep Grand Cherokee SUVs) and most recently, Ford (434,000 units, the bulk of which were early Ford Escape CUVs). So while it's been a bad year for GM so far, its competitors aren't doing too well, either.