1970 Dodge Challenger on 2040-cars

Auto blog

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge lets us drive 100-years' worth of history [w/videos]

A raft of important production models from the last hundred years were available for me to either drive or ride in.
Dodge is 100 years old this year. So, as happened on Ford's recent centennial, the 50-year birthday of the Porsche 911, and others, the company has an excuse to trot out the highlights of its history next to its upcoming model lineup, and declare that "these are the fruits of the Dodge Boys' tree whose roots have grown strong." Or something like that. Never so hampered by marketing skepticism that I'll pass up the opportunity to burn someone else's rubber, I was happy to drive out to Meadow Brook Hall in Rochester Hills, MI - former grand estate of the Dodge family - to hear the spiel.

Dodge Hellcat Widebody delivers Christmas tree at 174 mph

The holidays are here, and so last-minute shoppers are going to be in a serious rush to get all the items they need, especially Christmas shoppers that haven't even put up a tree yet. Those seriously late folks may want to invest in a Challenger Hellcat because apparently they can go an incredible 174 mph with a Christmas tree strapped to the roof. This was discovered by the folks at Hennessey. They got a Hellcat Widebody from Dodge for the little experiment, along with a suction cup mount roof rack from SeaSucker and a real Christmas tree from Lowe's. Then it was off to the Continental Tire test track in Texas to see how fast it could go, which, as mentioned was 174 mph. As you'll see in the video, it takes quite a bit of road to move up from 170 to 174 mph. It's impressive that the tree and roof rack don't seem to budge. And it's all capped off with a huge smokey burnout to the sound of V8 rumble and supercharger whine. It's a fun way to get into the holiday spirit. And we'll look forward to next year when maybe Dodge will give Hennessey a Demon to try out. Related Video: