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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Speedkore roaring into SEMA with twin-turbo AWD Charger Hellcat Widebody

Speedkore Performance is nowhere near finished with the Dodge Charger. At last year's SEMA show, the Wisconsin-based tuner showed a 1970 Charger Evolution with carbon and aluminum body panels, and a 996-horsepower Hellcat engine yoked to a six-speed transmission. This year the company teased a profile rendering of a 2020 Charger Hellcat Widebody on Facebook with the line, "All we're going to say is this all-wheel drive, twin-turbo, widebody Charger is going to be unveiled at the Magnaflow booth." Mopar Insiders extracted a tad more information, the first being that we're in for another tuned version of the 6.2-liter Demon Hemi V8 that's swapped its supercharger for twin turbos, and produces more than 1,000 horsepower. Last year, alongside that 1970 Charger, Speedkore unveiled a twin-turbo Hellcat-powered Demon making almost 1,400 horsepower. We don't know yet if this year's Charger will match that output — or exceed it — but we have a benchmark. An all-wheel-drive powertrain divides those horses so the tires have a chance of conquering them. Speedkore's mum on the mechanicals; the firm could have swiped a Grand Cherokee Trackhawk AWD unit and beefed it up, or created its own system.  Some of the steel body panels get carbon fiber replacements, and see those two holes in he front wheel arch? Those are exhaust outlets. MagnaFlow created a custom exhaust with a driver-selectable switch to port gases out the front, say at the track when decibels don't matter, or to send waste through MagnaFlow mufflers and out the rear pipes when silence is required.  The reveal happens at the Magnaflow booth in SEMA's Central Hall on November 5. Those that can't make the show can watch the reveal on MagnaFlowÂ’s Facebook page.

Chrysler Recalls Over 566,000 Trucks, SUVs

Fiat Chrysler is recalling more than 566,000 trucks and SUVs in two recalls for malfunctioning fuel heaters that can cause fires and a software glitch can disable the electronic stability control. The recalls bring the newly merged company's total for the year to 6.4 million vehicles worldwide and 5.1 million in the U.S. as it continues to struggle with reliability problems. It was not immediately clear whether those totals were annual records. On Tuesday, its longtime quality chief abruptly left after Fiat Chrysler performed poorly in Consumer Reports magazine's annual reliability rankings. The largest of two recalls announced Wednesday covers almost 382,000 Ram 2500 and 3500 pickups and Ram 4500 and 5500 chassis cabs from 2010 through 2014. In trucks with 6.7-Liter Cummins diesel engines, corrosion on a fuel heater terminal could cause overheating, fuel leaks and fires. Chrysler is not aware of any fires or injuries. Owners could be warned by an odor of diesel fuel. Customers will be notified by letters starting in December. Dealers will install upgraded terminals and fuel heater housings could be replaced. The second recall covers more than 184,000 Jeep Grand Cherokee and Dodge Durango SUVs from 2014. A debris cover over a circuit board in the steering column control module can disrupt communications and disable the stability control. The problem was discovered when dealers started getting reports from customers that electronic stability control warning lights were coming on. Fiat Chrysler says it knows of no crashes or injuries caused by the problem. Technicians will upgrade software to fix the SUVs, and customers will be notified in December. Fiat Chrysler has issued 33 global recalls and 27 in the U.S. so far this year. Doug Betts, its longtime quality chief, left the company to pursue other options after Consumer Reports' survey-based rankings this year showed four FiatChrysler brands at the bottom of its list. Dodge, Ram, Jeep and Fiat performed worst of 28 brands ranked by the magazine. Company spokesman Eric Mayne said Fiat Chrysler's recalls average fewer than 200,000 vehicles each, below the industry average of 301,000. That means the company is responding quickly to problems, he said, adding that eight of its 27 U.S. recalls were announced before the company received any consumer complaints. Chrysler is not alone with a high number of recalls so far this year.