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2021 Dodge Durango SRT Hellcat pricing revealed in dealer documents

Dodge has released a lot of numbers about the 2021 Durango SRT Hellcat — we know it has 710 horsepower and it will only be built for about six months — but not revealed so far is how much the SUV will cost. While official pricing information remains under wraps, leaked dealer documents suggest it will start at approximately $81,000. Citing anonymous dealer connections, enthusiast website Mopar Insiders reported the SRT Hellcat will carry a base price of $80,995 when it goes on sale. Note that figure excludes the destination fee — and the inevitable dealer markup. For context, the entry-level 2020 Durango SXT starts at $30,795 when ordered with rear-wheel drive, and the all-wheel-drive-only SRT model costs $62,995. That means the Hellcat model will carry an $18,000 premium. For the price, buyers get a 6.2-liter V8 engine topped with a mammoth supercharger, two-piece slotted rotors behind 20-inch wheels, a black radiator grille, a front splitter, and an array of Hellcat emblems. Inside, Dodge added red stitching and red accents in the instrument cluster, among other model-specific visual cues. Buyers can easily bump the aforementioned MSRP over the $90,000 mark. Highlights from the list of extra-cost options include a rear-seat entertainment system with a DVD player ($1,995), red leather upholstery ($1,595), a power sunroof ($1,295), and a trailer tow package with brake control ($1,195). Racing stripes are a $1,195 option, while three-season tires will add $595 to the bottom line. Fully loaded, the Durango Hellcat costs nearly $95,000. Although that's a lot to pay for a Durango, the Hellcat-powered model isn't an ordinary SUV, and it's not going to be a common sight. It's celebrated as the most powerful factory-built SUV in the world; it takes 3.9 seconds to reach 60 mph from a stop. And, Dodge confirmed it will only be able to build the model for about six months, though the SRT Hellcat won't be a serialized, limited-edition model like the 840-horsepower SRT Demon.  Still according to Mopar Insiders, Dodge dealers across the nation will begin to receive their Durango SRT Hellcat allocations in November 2020. Production will start in January 2021, and end in May of that year. If you want one, we suggest getting in touch with your nearest Dodge dealer sooner rather than later to ensure you don't miss out. Related Video:    

The Dodge Demon was developed under a cloud of smoke

The Dodge Demon needs no introduction. The car is so full of superlatives that most of it sounds unbelievable until you see and hear it in action. The car was revealed after months of teasers and cryptic messages, but the public weren't the only ones in the dark. From the start, the Demon's development was a closely guarded secret. There were even some within SRT that didn't know about the project. The people behind the car went through a lot of effort to keep it that way. At an event covering the finer details of the Demon's supercharged 6.2-liter V8, Dodge CEO Tim Kuniskis and SRT Powertrain Director Chris Cowland spoke about the smoke and mirrors used to hide the Demon's development. Work on the car progressed for nearly two years before it was made public, with just a small team having full access to the project. Numbers were altered. Secret meetings were held. SRT engineers worked nights and weekends while parts suppliers were given as little information as possible to move progress forward. Preliminary work on the Demon began in April of 2015, not long after the standard Hellcat hit the streets. The goal wasn't to create a faster Hellcat. Kuniskis said that would have been easy. They wanted a single-minded vehicle that could also be driven on the road. It's the same mindset that brought about the Dodge Viper ACR. Dodge wanted a car that could sell the brand to both enthusiasts and non-enthusiasts alike. 840 horsepower is going to raise anyone's eyebrows, including the Camry owner parked down the street. While preliminary work started in April, the final greenlight wasn't given until September. The project was originally going to revive the American Drag Racer, or ADR, name. When we saw the first hints of the Demon last fall, we labeled the spy photo above the Dodge Challenger ADR. It was set to have 10-percent more power and 20-percent more launch force than the already gut-punching Hellcat. It was also only going to have a quarter-mile time in the 10s, just slightly quicker than the Hellcat. Somewhere along the line, the team realized that the ADR wasn't enough. It was just going to be a Hellcat plus, and that wasn't exciting. The main goal was changed: 9s with light. Translated, that means a 9-second quarter mile with light under the tires (read: a wheelie). From that point forward, everything about the Demon's development, from power to suspension to weight, would be done in pursuit of that goal.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.