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A look at the Dodge Demon's drag settings, modes, and go-fast tech

In the same video that gave us a peek at the 2018 Dodge Challenger SRT Demon's performance stats, there's a serious dump of info on the tech and tools that will likely help this muscle coupe slaughter drag strips. Dodge has outlined a few of them for us and we're using the power of inference to figure out the rest. Here's what we've gathered. A lot of these hints come from the Demon's version of Performance Pages, the infotainment screens that show what SRT models are doing and let the driver change the powertrain and chassis setup. There are a lot of Demon-only features, including line lock, a quick cooldown mode for the supercharged engine, and data recording. And of course there are pages to show a digital time slip with acceleration and braking figures, a g-load plot, and lots of gauges to track temps and levels. The engine output is shown in the video on a special Dyno page. It tracks horsepower and torque over time on the upper graph, and engine rpm and shift points on the lower graph. And we think it's still hiding something. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Any good drag car has a line lock, allowing the driver to lock the front brakes and leave the rears free to do a nice tire-warming (or tire-shredding, depending on length) burnout. Ford has it on the Mustang, Chevy puts it on the ZL1, and now Dodge is adding it to the Demon. It should help get the giant Nitto tires up to temp for a drag run. And once the tires are warm, there's launch control, just like on the SRT Hellcat, with selectable rpm to dial things in for the conditions. The Demon also has a shift light in the cluster, and the driver can set a shift point individually for each gear. After each drag run, you can activate Quick Cooldown, which Dodge says uses the first production application of After-Run Chiller – it runs the cooling fan and intercooler coolant pump with the engine off until the coolant reaches its target temp. It's shown in one of the slides above. The checklist on the left side of that page suggests it requires a set of conditions be met to work: engine off, hood open, and sufficient battery level. This further reinforces our theory that the supercharger is going to make big boost, beyond the Hellcat's 11.6 psi. And while you're waiting for the supercharger to cool off for another run, you can review the performance data the car records.

Ron Burgundy returns for four more Dodge Durango ads

Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misunderstanding or generally making a fool of himself. For some of the ads, though, Burgundy is selling more than just Durangos - the red-suited host of San Diego's most watched news broadcast shilling the entire Dodge lineup.
We've included all four ads down below, and you can also hope over to our original posts to see some of the older commercials. Oh, and if you're getting tired of these - we aren't, aside from the Do-dge spot - just remember that Ferrell reportedly filmed around 70 ads for Dodge.

Dodge celebrates big B-day with 100th Anniversary Editions muscle cars

Being in business for 100 years is a HUGE milestone, so we hope Dodge has more in mind to celebrate its centennial than just a special edition package for the 2014 Charger and Challenger. Called the 100th Anniversary Edition package, this collection of cosmetic enhancements will be available in limited quantities for both cars at a cost of $2,500.
Ordering a Charger or Challenger with the 100th Anniversary Edition package means starting with either a V6-powered SXT Plus or V8-powered R/T Plus model. They can each be ordered in many colors, but only the High-Octane Red Pearl Coat above is an anniversary exclusive. Each car also comes with an anniversary-exclusive set of 20-inch, five-spoke wheels with what Dodge calls "Granite Crystal pockets," a texture that's also mirrored on each car's grille.
Of course, there are commemorative badges galore affixed to the exterior of each car, including "Dodge Est. 1914" fender badges and "100" logos on the center caps of each wheel. The styling theme of each car's interior is a bit more interesting, with Dodge designers trying to evoke "the patina and machinist legacy of John and Horace Dodge," the company's founders. To that end, the leather interior can be had in Molten Red or Foundry Black Nappa, and each features a custom cloud overprint that makes the hide look like a working man's dirty dungarees. Designers also used brass-colored accent stitching on the interior's leather trim pieces, and affixed more "Dodge Est. 1914" badges to the front seat backs and floor mats. We do like the flat-bottomed steering wheel, and the Challenger 100th Anniversary Edition gets exclusive white gauges faces and the Charger black. The "100" on each car's speedometer is also highlighted in red.