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1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video:

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: