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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Chrysler Group moves around execs in wake of recent departure

Chrysler is busy shuffling executives around in the wake of Ram head Fred Diaz's departure. The automaker has named Reid Bigland (pictured, right) as Diaz's successor in the role of president and CEO of Ram, though Bigland will continue his duties as the head of US sales and the president and CEO of Chrysler Canada. Bigland first came to Chrysler in 2006 from Freightliner Custom Chassis Corporation, so the guy knows a thing or two about trucks.
Meanwhile, Timothy Kuniskis will take over as president and CEO of Dodge. Previously, he served as the head of Fiat in North America and has been with Chrysler in one capacity or another since 1992. His old title now falls to Jason Stoicevich, who will also continue to work as the director of the automaker's California Business Center. Finally, Bruno Cattori will take over as the president and CEO of Chrysler Mexico.
Diaz left his position to take over as a divisional vice president of sales and marketing with Nissan. You can read the full press release on the Chrysler personnel changes below for more information.

Junkyard Gem: This 1987 Dodge 600 SE Sedan is suspiciously Benz-ish

The K Platform, introduced for the 1981 model year, saved Chrysler from certain bankruptcy. By 1983, a stretched-out K chassis had been developed; the Chrysler version was the E-Class, while Dodge had the 600. These cars have become all but extinct now, so this '87 600 sedan in a Denver-area wrecking yard is a noteworthy Junkyard Gem. Ford explicitly compared the appearance of the late-1970s Granada to that of the Mercedes-Benz W123 in their advertising, and so the ground was broken for Chrysler to make the allusions to Stuttgart machinery even more obvious a few years later. The name of the Chrysler E-Class was about as subtle as a tire iron blow to the kidneys, and the badging on its Dodge 600 sibling left little to the imagination. 600s came from the factory with several variations of the Chrysler 2.2/2.5 engine, as well as the Mitsubishi "Hemi 2.6" four-cylinder. This car has the 2.5 Chrysler engine, rated at 97 horsepower. Base price was $10,553, about $23,500 in 2017 dollars (the cheapest new Mercedes-Benz E-Class cost $38,600 in 1987, so there wasn't much customer overlap between the two cars). The 600s weren't bad cars for the price, though the build quality wasn't quite up to Mercedes-Benz standards. You'll find this thumbtack treatment on most K-Car headliners that still drive today. The interior is all tan and brown, with plenty of tough industro-velour upholstery and not-so-convincing artificial wood. Aluminum-faced home audio equipment was all the rage during the 1980s, and the trend spread to automotive controls. No cassette in this car, but at least it had AM and FM radio (even plain old mono AM radios were still expensive options on many cars as late as 1987, so the standard AM/FM stereo rig in the 600 was an attractive deal). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can't beat the 600!