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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2015 Dodge Challenger R/T Scat Pack

We all knew That Kid. As a freshman, he was a big kid, overweight but surprisingly strong. Still, he was often picked on for his size. Then, he chatted with the football coach, who convinced him that his true calling was on the team's offensive line. After a season on the freshman squad and a summer of two-a-days, this mild-mannered, husky high schooler returned for his sophomore year as a big, imposing, solid piece of muscle. Needless to say, the same bullies that picked on him were praying he'd forgotten about them as a 10th grader.
That's the V8-powered 2015 Dodge Challenger. It arrived on the scene with a max of 425 horsepower and a bit of a weight problem. It completed its proverbial freshman year with a nice 2011 refresh, where the SRT8 was bumped up to 470 hp, but it still had some work to do.
Enter 2015, and fresh off three months of constant burpees and wind sprints, the newest Challenger is as big and powerful as it's ever been, but it's now got poise and potential, and my goodness, it's fun in a way that Dodge's muscle car has never been.

Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.