2009 Dodge Caliber Sxt 69k Mi. 2.0l Engine Automatic Power Windows Locks 27mpg!! on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Stellantis sees vehicle loan durations extended amid banking turmoil

Stellantis is seeing clients seeking longer-term financing and leasing deals for their vehicles as a consequence of higher global interest rates, the carmaker's head for the business said. Chief Affiliates Officer Philippe de Rovira said loans which normally had a three-year maturity were now increasingly moved to four years. "This allows customers to get a car for a monthly instalment that is similar to that they had before," he said. The world's third largest carmaker by sales on Tuesday announced it had completed a plan announced in late 2021 to reshuffle and simplify its leasing and financing operations in Europe. Under its terms, Stellantis created a 50-50 single long term multi-brand leasing company named Leasys with Credit Agricole Consumer Finance. It also set up local joint ventures in European countries for its new Stellantis Financial Services unit, formerly Banque PSA Finance, with BNP Paribas Personal Finance and Santander Consumer Finance. "These banks have always had better funding conditions than those we can have as an automaker," de Rovira said. Benefits of the plan included cutting the number of financing and leasing entities the group runs in each country and the number of IT systems it uses, with expected savings exceeding 30% in this particular area, he added. De Rovira said the group had a huge portfolio of orders it had not yet delivered due to supply chain shortages impacting production. "Demand is not our main issue. The issue is to deliver as fast as we can cars that are in our order portfolio, which is still at record levels," he said. The group aims to expand its corporate leased vehicle fleet to more than one million units in 2026 and to double net income from its so-called banking activities to 5.8 billion euros ($6.3 billion) by 2030. De Rovira said Stellantis was not seeing a downward trend in vehicle pricing. "Probably the significant price increases we have seen in 2021 and 2022 will not be repeated because the context is changing, but for the moment we don't see decreases, we see stabilisation". ($1 = 0.9188 euros) (Reporting by Giulio Piovaccari and Gilles Guillaume; Editing by Jan Harvey) Earnings/Financials Plants/Manufacturing Alfa Romeo Chrysler Dodge Jeep RAM

Dodge Challenger SRT Demon TransBrake eliminates the need for brake torquing

Performing the perfect launch is key to drag racing. In order to get consistent starts, the engineers behind the Dodge Demon developed TransBrake, a system that holds the output shaft of the automatic transmission to keep the vehicle stationary until launch. Rather than the traditional method of two-foot brake torquing, the system is triggered by pulling the shift paddle for quick and consistent launches. According to Dodge, the main benefit of TransBrake versus a two-foot setup is a quicker power delivery and higher engine launch torque potential. The system gives brake-free launches up to 2,350 RPM, a 105-percent increase in launch boost pressures, and a 120-percent increase in engine launch torque. Dodge also claims that using the paddle provides a 30-percent better reaction when compared to using your feet. In addition to shifting duties from your feet to your hands, the Demon's TransBrake will preload the driveline. Torque is loaded at the wheels, not the transmission. That means full torque delivery 150 milliseconds after the shift paddle is released. It should also help reduce the driveline shock that occurs when those 315 section rear tires get near-instant grip. The reveal is coming near. Continue checking out Autoblog and ifyouknowyouknow.com every Thursday until the New York Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New York Auto Show Dodge Coupe Performance drag racing dodge demon dodge hellcat drag strip