2008 Dodge Caliber Srt-4 Hatchback 4-door 2.4l on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

The future's electric — but the present is peak gasoline. Burn some rubber! Do donuts!

I vividly remember the year 1993 as a teenager looking forward to getting my driver’s license, longingly staring into Pontiac dealerships at every opportunity for a chance to see the brand-new fourth-generation Firebird and Trans Am. Back then, 275 horsepower, courtesy of GMÂ’s LT1 5.7-liter V8 engine, was breathtaking. A few years later, when Ram Air induction systems freed up enough fresh air to boost power over 300 ponies, I figured we were right back where my fatherÂ’s generation left off when the seminal muscle car era ended around the year 1974. It couldn't get any better than that. I was wrong. Horsepower continued climbing, prices remained within reach of the average new-car buyer looking for cheap performance, and a whole new level of muscular magnitude continued widening eyes of automotive enthusiasts all across the United States. It was all ushered in by cheap gasoline prices. And as much as petrolheads bemoan the coming wave of electric vehicles, perhaps instead now would be a good time for critics to sit back and enjoy the current and likely final wave of internal combustion. Today, itÂ’s easier than ever to park an overpowered rear-wheel-drive super coupe or sedan in your driveway. Your nearest Chevy dealership will happily sell you a Camaro with as much as 650 horsepower. Not enough? Take a gander at the Ford showroom and youÂ’ll find a herd of Mustangs up to 760 ponies. Or if nothing but the most powerful will do, waltz on over to the truly combustion-obsessed sales team of a Dodge dealer and relish in the glory of a 797-hp Charger or 807-hp Challenger. Want some more luxury to go with your overgrown stable of horses? Try Cadillac, where you'll find a 668-horsepower CT5-V Blackwing. You could instead choose to wrap that huffin' and chuggin' V8 in an SUV. Or go really off the rails and buy a Ram TRX or Jeep Wrangler Rubicon 392 and hit the dunes after a quick stop at the drag strip. Go pump some gas. Burn a little rubber. Do donuts! There is nothing but your pocketbook keeping you from buying the V8-powered car of your dreams. Yes, just about every major automaker in the world has halted development of future internal combustion engines in favor of gaining expertise in batteries and electric motors. No, that doesnÂ’t mean that gasoline is going extinct. There are going to be gas stations dotting American cities and highways for the rest of our lifetimes.

The Dodge Challenger 1320 is rarer than the vaunted Demon

Dodge stopped making the 840-horsepower Challenger Demon after the 2018 model year, and it filled the gap the coupe left in its range with a slightly tamer variant called 1320. While it wasn't a limited-edition model, production figures released recently cement its status as a future classic. 1320 references the length of a drag strip, which normally checks in at 1,320 feet, and the name speaks volumes: It was built to go flat-out for a quarter mile. It offered all of the go-fast goodies found in the Demon, including a transbrake, a line lock, an SRT-tuned suspension, plus bigger brakes provided by Brembo, and it swapped the supercharged V8 for a naturally-aspirated, 6.4-liter eight shared with the Challenger 392 and tuned to 485 horsepower. It wasn't quite as quick as the Demon, but it remained a race car barely street-legal enough to put plates on, so it occupied a shallow niche. Dodge made 1,054 examples of the 1320 during the 2019 model year, according to Mopar Insiders. Of those, 1,026 units were sold in the United States, and the remaining 28 stayed in their home country of Canada. As for colors, 232 enthusiasts chose Pitch Black, making it the most popular. At the other end of the spectrum, 13 buyers ordered Maximum Steel, which is the rarest color offered to the public. One 1320 was painted in Yellow Jacket, and another in Billet, but they were pre-production cars. To add context, the firm capped Demon production at 3,300 units, including 300 for the Canadian market. The 1320 is returning for the 2020 model year, so it might ultimately become more common than the Demon, but it remains a rare edition that will turn heads at high-profile classic car auctions in a few decades' time. If you've got one, race it, but pamper it off the track, and hang on to it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.