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As Dodge Challenger changes, hybrid or however else, it's sure to stay retro

Unverified rumors claim Dodge will make major technical changes to the Charger and the Challenger (pictured) to comply with looming regulations. They'll likely be lighter than they currently are, they could get smaller in nearly every direction, and you can safely bet that they'll incorporate some degree of electrification. The retro-inspired, heritage-laced design is here to stay, however. Mark Trostle, Dodge's horsepower-addicted chief of design, told Muscle Car & Trucks that looks deserve a big chunk of credit for making the Charger and the Challenger as popular as they are. Horsepower and quarter-mile times help sell cars, but it's the "magic of their design" that lures buyers into showrooms to check out the modern-day muscle cars in the metal. "I wouldn't want to ruin something that's been so successful for us," Trostle concluded. He compared the Challenger to the Jeep Wrangler, another design icon in the Fiat-Chrysler Automobiles (FCA) portfolio. The offroader entered its fourth generation in 2018; every part of it is new, and it's not a Xerox copy of its predecessor, but it's still immediately recognizable as a Wrangler. Trostle hinted he's planning this type of evolutionary design for the next-generation Challenger. After all, it's part of the company's history, and heritage is something no amount of money can buy.  While it sounds like development work on the next-generation Challenger is ongoing, Dodge isn't finished with the current-generation car yet. The nameplate will celebrate its 50th birthday during the 2020 model year, and it's reasonable to assume Dodge has something special planned for it.

Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles. Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November. Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video]

Dodge and SRT Motorsports announced that the Dodge Dart will be returning for its sophomore season of the Global Rallycross Championship with a two-car team fielded by Pastrana Racing. Travis Pastrana drove his GRC Dart to victory lane in the fourth race of the car's inaugural season, and his race team is looking for even more success with the addition of off-road racer Bryce Menzies behind the wheel of the second car.
The 2013 GRC season kicks off on April 21 in Brazil with plenty of dirt-spewing, ramp-jumping action. Scroll down for a video from the cars' main sponsor, Red Bull, and a press release from Chrysler.