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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.

Playing in the snow | 2017 Dodge Challenger GT First Drive

The previous day was miserable. An icy rain fell over Portland, Maine, coating the pavement and making even walking a chore. Driving a muscle car like the Dodge Challenger seems ill-advised. But this is exactly the weather Dodge hoped for, because we're here to test the new all-wheel-drive 2017 Challenger GT. The morning of our test drive dawns sunny and cold. The remnants of a late January nor'easter now past, we nonetheless steel ourselves for a day of unruly roads. Stepping into an inch of slush, we open the huge door, climb inside, and nestle into the heavily bolstered driver's seat. Immediately comfortable, we know the Challenger well. It's an old friend. Late in life, it's finally finding stability. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Heading onto the Maine turnpike, we're struck by the Challenger's poise. All-wheel drive civilizes the coupe's brutish nature. We confidently navigate the first on-ramp – still wet from the storm – and merge onto the highway. A rear-wheel-drive car would come unsettled here, yet this Challenger's 19-inch wheels wrapped in all-season Michelin rubber are not disturbed. At the very least, the specter of tire spin would have made us overcautious. All-wheel drive doesn't morph the Challenger into a Subaru Outback, but it does make the Mopar a realistic year-round option for buyers north of the Mason-Dixon line. Dodge arrived at this conclusion after some introspection. The Challenger and its sibling the Charger sedan are usually cross-shopped with each other, and design is often the deciding factor. With Charger AWD sales remaining strong (in 17 Northern states at least 50 percent of Chargers are sold with the system), not offering an all-wheel Challenger leaves money on the table. Ben Lyon, Challenger brand manager, says the common refrain was, "I would have bought a Challenger, or I would have bought a two-door muscle coupe, if it was available with all-wheel drive." View 50 Photos Naturally, the Dodges share an AWD system, which has an active transfer case and the ability to disengage the front axle, making the Challenger a rear-wheel-drive car in certain conditions to help save fuel. Ambient temperature, wheel slip, Sport mode, passing situations, and the driver's behavior can trigger the all-wheel capability.