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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]
Sat, 05 Oct 2013The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.
Driving the 2019 Dodge Durango Pursuit | Bells and whistles, lights and sirens
Tue, Jul 24 2018Recently, we went to the FCA proving grounds in Chelsea, Mich., to test out the company's 2019 model-year lineup. There are a lot of cars to choose from, and only a limited time to drive them, so since we couldn't drive the Dodge Challenger SRT Hellcat Redeye (that drive is coming soon, though) naturally we gravitated to the flashiest, noisiest one: the 2019 Dodge Durango Pursuit police vehicle. This is the first time the Durango is being offered as a cop car, and there are a number of features that make it fit for service. All Durango Pursuit models feature all-wheel drive, and it's available with two different engines. The standard motor is the 3.6-liter Pentastar V6, providing 293 horsepower and 260 pound-feet of torque. The tester we got to drive, though, was equipped with the 5.7-liter hemi V8, good for 360 horsepower and 390 pound-feet of torque. It also has a load-leveling performance suspension, which really helped out when we tossed it around the handling course. It has 8.1 inches of ground clearance, which means it can get to scenes off the beaten path. As much as we loved driving it, we had the most fun just playing with the lights and sirens of the Durango Pursuit. Standing outside the vehicle, the sirens and horn are incredibly loud, enough to make bystanders jump in fright. Dodge did a good job with the sound deadening, though, and the sustained wail wasn't bothersome when chasing imaginary suspects around the test track. One feature we didn't get to test out, but important to police duty, was the special Uconnect system in the Durango Pursuit. More than just an infotainment system, the seven-inch display is equipped to integrate various law enforcement systems. Another cool detail about the car, its tri-zone climate system is ideal for K9 units, with the ability to set separate HVAC settings for the dogs in the back of the car. Check out the video above, and stay tuned for more videos to come from our time spent at FCA's Chelsea proving grounds. Related Video: Dodge Crossover SUV Police/Emergency Special and Limited Editions Videos FCA
The Dodge Challenger plays its trump card: all-wheel drive
Wed, Dec 7 2016Perennially stuck in third place behind the Ford Mustang and Chevy Camaro in sales and enthusiast comparisons, the Dodge Challenger is doing something unconventional for a muscle couple. It's adding all-wheel drive. It's a new feature for Detroit's pony cars – none of the three have ever had it – and it could be a game-changer. Called the Challenger GT, the Dodge launches this winter for a starting price of $34,490. The Challenger GT comes with the Pentastar 3.6-liter V6 rated at 305 horsepower and 268 pound-feet of torque. It teams with an eight-speed TorqueFlight automatic transmission and is estimated to get 18 miles per gallon in the city and 27 mpg on the highway. An FCA spokesperson said no manual transmission or V8 models will be offered on the all-wheel-drive Challenger. It will be on display in January at the Detroit auto show. View 8 Photos All-wheel drive is a widely expected addition for the Challenger. The coupe shares underpinnings with the four-door Charger, which offers an all-wheel drive variant and the cars have similar powertrain offerings (the AWD Charger is also V6 and automatic only). Naturally, the Challenger borrows the Charger's AWD system and during regular driving conditions, the front axle disengages and full torque goes to the back wheels, allowing the Challenger to function as a rear-wheel drive car. It automatically goes back to AWD when more traction is needed. Handling is also fortified with a vehicle dynamic control system. Conversely, the electronic stability control has three modes and can be switched off for drift-happy enthusiasts. The GT has features familiar to other Challenger and Dodge owners, including an 8.4-inch touchscreen radio, Performance Pages (accessible through the Super Trak Pack button), and paddle shifters. A Sport Mode changes shift points to improve acceleration. It all rolls on 19-inch wheels wrapped in all-season rubber. The exterior gets a hood bulge, LED head- and taillights, and a decklid spoiler. The Challenger GT also offers a $995-interior package different than RWD models, adding Nappa leather, Alcantara suede seats, a nine-speaker Alpine audio system, performance steering wheel, and more. All of that is just window dressing. It's all-wheel drive that could be a difference-maker for consumers. The Challenger won't likely be able to take down the Mustang, which will finish 2016 as the pony car sales king.
