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Hennessey's Dodge Challenger Hellcat cranks out 1,032 hp

Enthusiasts know the Dodge Challenger Hellcat produces 707 horsepower. It's one of the modern muscle-car era's iconic numbers. But for some, that's not enough. Enter Hennessey Performance. The Texas tuners loaded the Hellcat with a twin-turbocharger that works with Dodge's supercharger to boost output to 1,032 hp and 987 pound-feet of torque. Yes, that's an engine dyno rating, not at the rear wheels, but still! It's a little more complicated than a bolt-on booster. Called the HPE1000, the turbo kit has stainless steel headers and down pipes, billet aluminum compressor wheels, and a high-flow air system. There's also an an improved fuel pump, and the engine and chassis are specially calibrated. You also get numbered plaques signed by John Hennessey himself and the engine tech who builds your mill. All of this helps get your Hellcat to 60 miles per hour in 2.7 seconds, and it can do the quarter mile in 9.9 seconds at 142 mph. The Hellcat and it's 6.2-liter blown Hemi V8 are not for the faint of heart. Hennessey makes this Dodge downright demonic. Related Video: Related Gallery 2015 Dodge Challenger SRT Hellcat View 23 Photos Image Credit: Hennessey Performance Dodge Coupe Performance

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.