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Some dealers asking $100,000-plus for Daytona-edition Dodge Charger SRT Hellcats

If you thought the name of the 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition was a lot to swallow, then you're definitely going to choke on what some dealers are asking for the privilege of owning one. The $4,495 package is commanding as much as $25,000 in "market adjustments" from stores looking to capitalize on the rarity of this extremely limited-edition model.  The folks over at Moparinsiders.com reported Friday that some dealers are asking Demon-level prices for their limited allocations of the commemorative package. Their assessment? Not worth it. We're inclined to agree.  The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a set of stickers, a dash plaque and a tiny bump in horsepower. What you really get for your money is exclusivity. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers. The other 50 were reserved for Canada.  To be fair, no variant of the 2020 Charger SRT Hellcat Widebody even approaches the definition of "inexpensive." Just to get behind the wheel of the newest edition to the Charger lineup will set you back at least $71,000. The Widebody package is more than just a set of custom fenders. The Hellcat also gets another 1.6 inches of track width and some extra rubber on the road. SRT engineers also increased the Hellcat’s front spring rate by 32% and beefed up its sway bars (from 19 mm to 21.7 mm in the front and from 32 mm to 34 mm in the rear). The adaptive suspension was firmed up a little bit across the board too for crisper response over road imperfections. Plus, you know, there's that 707-horsepower, supercharged, 6.2-liter engine. The Daytona gets an extra 10 ponies, right? Well, sort of, anyway. SRT rated its output at a slightly higher engine speed. Between us, it's the same thing.  So, there's a silver lining: You don't have to spend $100,000 for a 2020 Charger Widebody Hellcat if you don't want to, but somebody probably will.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Happy Hellcat Halloween

Happy Halloween, everybody. There's no real Hellcat news in this post. No growl of the second-scariest Dodge Challenger SRT's 707-horsepower engine, no shriek of its supercharger. Just a Hellcat on a photo shoot. A little eye candy on Halloween. In a graveyard. With a black cat. (No cats were doomed to hell in the making of this feature.) But a Hellcat is a good kind of scary, so here are some of our previous galleries. And may a Hellcat cross your path soon. View 18 Photos View 17 Photos View 80 Photos Related Video: