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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Dodge Durango Hellcat teased in 'Fast and Furious' spot is real, headed to New York

The Durango Hellcat teased in a Dodge commercial appears to be the real deal, according to a report that surfaced Monday afternoon, and we could see it as soon as the New York International Auto Show in April. The horsepower Gods are smiling upon us.  Motor Authority says that a Dodge insider was able to confirm the existence of a Durango Hellcat, and suggested it will make its public debut at the New York show this spring. "Hellcat all the things" has become a bit of a meme, and it appears Dodge is either in on the joke, non-ironically committed to the concept, or maybe a little bit of both. A commercial FCA debuted to coincide with the release of the trailer of the latest "Fast and Furious" film gave us our first brief glimpse the new supercharged Durango SUV. Credit for the original find goes to the fine (and eagle-eyed) folks at Road & Track, who spotted the fender badge at approximately the 17-second mark in the embedded commercial. The tease left little to the imagination. The badge is shown prominently on the fender of the mystery vehicle, which isn't much of a mystery at all. It's a Dodge and it's not a Charger or Challenger; no need to overthink it.  Immediately after, the camera cuts to what is obviously a Durango silhouette, but we can't see a whole lot in the glare of its headlights.  It also makes sense from a product cycle perspective, as the Durango is well past the point where it has received its AARP card and we're not necessarily expecting a replacement. The three-row slot in FCA's lineup may go exclusively to Jeep once all is said and done.  We know (or have heard rumors) that other variants of the family SUV are in the pipeline, making it clear that FCA plans to milk the aging three-row for all it's worth. The Jeep Grand Cherokee, which rides on the same fundamental platform but with a shortened wheelbase, has already gotten the Hellcat treatment in the Trackhawk, so porting this engine over for three-row duty should be a snap.  More importantly, a mild facelift may accompany other updates to the Durango, which would conveniently explain why Dodge obscured the Durango's front end in the teaser.  If there's any downside to this, it's that FCA is going to run out of vehicles eventually. With the Ram Rebel TRX well underway and now this, there just aren't many vehicles left in FCA's various brand lineups that can physically accommodate a supercharged, 6.2-liter V8.  Hopefully they have Sawzalls. Related Video:    

Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.