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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Some dealers asking $100,000-plus for Daytona-edition Dodge Charger SRT Hellcats

If you thought the name of the 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition was a lot to swallow, then you're definitely going to choke on what some dealers are asking for the privilege of owning one. The $4,495 package is commanding as much as $25,000 in "market adjustments" from stores looking to capitalize on the rarity of this extremely limited-edition model.  The folks over at Moparinsiders.com reported Friday that some dealers are asking Demon-level prices for their limited allocations of the commemorative package. Their assessment? Not worth it. We're inclined to agree.  The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a set of stickers, a dash plaque and a tiny bump in horsepower. What you really get for your money is exclusivity. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers. The other 50 were reserved for Canada.  To be fair, no variant of the 2020 Charger SRT Hellcat Widebody even approaches the definition of "inexpensive." Just to get behind the wheel of the newest edition to the Charger lineup will set you back at least $71,000. The Widebody package is more than just a set of custom fenders. The Hellcat also gets another 1.6 inches of track width and some extra rubber on the road. SRT engineers also increased the Hellcat’s front spring rate by 32% and beefed up its sway bars (from 19 mm to 21.7 mm in the front and from 32 mm to 34 mm in the rear). The adaptive suspension was firmed up a little bit across the board too for crisper response over road imperfections. Plus, you know, there's that 707-horsepower, supercharged, 6.2-liter engine. The Daytona gets an extra 10 ponies, right? Well, sort of, anyway. SRT rated its output at a slightly higher engine speed. Between us, it's the same thing.  So, there's a silver lining: You don't have to spend $100,000 for a 2020 Charger Widebody Hellcat if you don't want to, but somebody probably will.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

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