1996 Daihatsu Charade on 2040-cars

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Toyota buys Daihatsu for small-car development

Toyota is getting serious about small cars, but it's not going at it alone. Instead it's turning to its subsidiary Daihatsu, with which it will now share more resources and expertise. And in the process, it's acquiring the remaining stake in the smaller automaker. Daihatsu is a Japanese carmaker founded in its present form in 1951, but with roots that trace back as far as 1907. Toyota acquired a controlling interest of 51 percent in Daihatsu in 1988, bringing the company under its umbrella. But now it is raising its stake to 100 percent by a reciprocal share-swap agreement that will see Daihatsu's other shareholders take 0.27 shares in the larger company for each share in the smaller. As part of the new arrangement, the Daihatsu division will take the lead in developing new small cars, both for itself and for its parent company. Toyota in turn will also share key technologies with Daihatsu, and both will share each other's networks in emerging markets. The bottom line is that we can expect to see more small Toyotas and Scions developed and built by Daihatsu in the near future. The Daihatsu name may not be as familiar to Americans as some of Toyota's other brands. It briefly sold models like the Charade and Rocky in the United States under its own name in the late 1980s and early 90s. However US customers may be more familiar with those it built for the Scion brand, such as the Scion xB that was based on the Daihatsu Materia. While the realistic part of our brains force us to admit it's unlikely, the dreamer within us will hold out hope that the new arrangement could see a Scion version of the nimble little Daihatsu Kopen roadster make its way to our shores in the coming years. Toyota and Daihatsu to Strengthen Small Car Operations through Unified Global Strategy Toyota Motor Corporation (Toyota) and its subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota by way of a share exchange (expected to be completed in August 2016). The purpose of the agreement is to develop of ever-better cars by adopting a unified strategy for the small car segment, under which both companies will be free to focus on their core competencies. Ultimately, this will help Daihatsu and Toyota to attain their joint goal of achieving sustainable growth. Additionally, the aim of the share exchange is to enhance the value of both brands.

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

A Daihatsu kei fire truck is making friends all over San Francisco

We have some bad news. Those of you rocking your imported Nissan Skylines and Mitsubishi Lancer Evolutions have been doing it all wrong. If you want to actually make friends and influence people, the JDM car to drive is a 1990 Daihatsu Hijet fire truck. Todd Lappin already has a Skyline, but if Instagram accounts are any measure of success, it's his tiny red kei-class emergency vehicle that gets all the attention. Strangers want to take photos with it, kids want to play with it, and it stands out at any car show. He imported it last year from a small Japanese ski resort town to San Francisco. "The best analogy is walking down the street with a puppy," Lappin told the San Francisco Chronicle, "in the way that everybody becomes their nicest, sweetest, best-behaved self. Doesn’t matter — men, women, young, old. They stop and laugh and have kind of a confused look on their faces." The truck is named Kiri, after its original home of Kirigamine, located in Nagano Prefecture. According to Lappin, the whole town's population is only a couple hundred people. The fire department there was all volunteer, and the truck has only accumulated about 4,000 miles on it since new. After it was decommissioned, Lappin bought it at auction for "almost nothing." Vehicles are federally eligible for import if they 25 years old, a vestige of when Mercedes-Benz lobbied the U.S. government to restrict European imports of its cheaper models.  Because it was built to meet kei specifications, the truck has a 660cc engine churning out 63 horsepower. However, it was never meant for freeway cruising, just around-town hustling. Lappin told the SF Chronicle the Hijet tops out at around 60 mph on the highway, but "it sprints up San Francisco hills like you wouldnÂ’t believe." The truck arrived stripped of its fire equipment, but Lappin reassembled what it needed to become a functioning firefighting tool again. The truck doesn't carry its own water tank. Instead, its onboard pump allows the hose to be plopped into any water source, using an old-school wicker filter to strain out any debris. When asked whether the truck could put out a fire, Lappin mentions that it will live in Somona part-time. Located about an hour north of the city, it's an area that has seen its share of wildfires in recent years.