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Citro"en to launch value-oriented C-line as part of brand reorganization

A report in Autocar says that PSA Peugeot-Citroën is realigning its brands. Peugeot will take the top slot to fight in the "premium mainstream" segment; in other words, Volkswagen. Citroën is said to be pointing its spear at a space that has Ford above and Dacia below, while its "DS arm" is classified as "near premium," but it isn't clear how high its aspirations climb. The entry-level point will be occupied by a C-line to be introduced by Citroën that would be "a balance between cost and functionality" and will take cues from the Lacoste concept shown at the 2010 Paris Motor Show (seen above).
The company has split its design studio into halves, one side for DS, the other for the C-line. The C-line's philosophy will be "bold" styling outside with "ease of use and simplicity" everywhere else. Build options will be kept low in order to maintain profits and low prices, but the options sheet won't be bare. The first offering in the line could be shown at the Frankfurt Motor Show, and will preview the replacement for the C3.

Russian company starts Citroen production at former Stellantis factory

MOSCOW — Russian company Automotive Technologies announced it had started assembling Citroen C5 Aircross models in batches at a plant south of Moscow formerly owned by Stellantis, with the cars set to be sold in dealerships from May. Reuters exclusively reported in February, citing customs data and two people familiar with the matter, that Automotive Technologies had imported at least 42 car kits from China for assembling Citroen models at the plant. Manufactured in China, the kits were produced by China's Dongfeng Motor Group, the data showed. Stellantis reiterated its response to Reuters in February, that it had concluded since Dec. 31, 2023, that it had "lost control of its entities in Russia." "On March 27, batch assembly of Citroen C5 Aircross crossovers started at the factory in Kaluga," Automotive Technologies said in a statement. "The cars will arrive in the salons of official Citroen dealers in May 2024, but it's possible to book a car as soon as April." The developments highlight the lack of control Western companies have over their brands after suspending Russian operations or leaving the country since Moscow's February 2022 invasion of Ukraine, and demonstrate Moscow's increasing dependence on Beijing, particularly in the car industry. In February, Stellantis said it recognized a loss of 144 million euros ($155.75 million) from losing its Russian operations, including 87 million euros of cash and cash equivalents. Chinese trade data for 2023 shows that exports of cars to Russia were almost seven times higher than in 2022, with the value of those exports jumping by almost $10 billion. Dongfeng and Stellantis, the world's third-largest automaker by revenue, operate a commercial joint venture in China, through which Dongfeng can build and sell Stellantis cars in China.   Plants/Manufacturing Citroen Russia Stellantis

Recharge Wrap-up: Porsche Mission E charging for Tesla, net zero energy Toyota dealership

Porsche has confirmed that its Mission E charging infrastructure will also work with Tesla vehicles. The ultra-fast, 800-volt charging system will recharge the Mission E to 80 percent in about 15 minutes, and will also service new EVs from Volkswagen and Audi. Porsche CEO Oliver Blume told Top Gear that development of the charging infrastructure "sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter." Dieter Zetsche, Head of Mercedes-Benz, also tells Top Gear that they are "in talks" with Porsche regarding charging infrastructure. Read more at Top Gear, or from Electrek. An Oregon Toyota dealership is set to be the world's first net zero energy automotive dealership. The newly constructed, LEED Platinum certified Toyota of Corvallis produces more energy than it consumes, for which it is expected to receive Net Zero Energy certification. The 34,800-square-foot building is equipped with enough solar panels to produce as much energy that the dealership will use, with excess being put back into the grid, which will help during hours of peak demand. Toyota Motor Sales regional manager Steve Haag calls Toyota of Corvallis, "a first-of-its-kind template for the auto dealership of the future." Read more from Toyota. Valeo has introduced a new 48-volt hybrid system. The 48V e4Sport, as it is called, uses a 48-volt battery, electric starter-generator, electric supercharger, and eRAD electric rear axle drive for all-wheel drive. It maximizes regenerative braking and stores that energy for increasing torque with the starter-generator, and increasing acceleration with the electric supercharger. The system also supports all-electric driving modes. Valeo says the system is applicable across all vehicle segments, and works with both gasoline and diesel engines. Read more at Green Car Congress. PSA Group has created its own mobility solutions brand, called Free2Move. Free2Move will handle programs like car sharing, connected services, corporate fleet services, and affordable leasing programs for Peugeot, Citroen, DS, and other PSA partners. "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," says PSA Group VP of Mobility Services Gregoire Olivier.