1980 Citroen 2 on 2040-cars

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PSA aims to sell Chinese on French quality by giving them wine

China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.
After rationalizing its business operations there, Peugeot will move its wares upmarket to put space between it and Citroën, the Citroën DS line will be a standalone brand - the only place in the world where that will be the case - and according to a report in Businessweek both brands will heavily promote their association with French luxury by giving away wine and perfume to those who visit dealerships.
France, as the number one destination for Chinese tourists, does have a strong pull for the locals. But those visitors are interested in France mainly because of brands like Louboutin and Louis Vuitton, so it will take time and serious investment to find out if "premium mainstream" and "near-premium" brands can truly form a consumer bond with some of the definitive marques for sybarites.

Sebastien Loeb crashes out of his final WRC event

Rally ace Sébastien Loeb had a rare off in the final World Rally Championship race of his career, as the wet tarmac at the Rally of France saw the French star deposit his Citroen DS3 WRC into the forest. Loeb, who won the WRC's Driver's Championship every year from 2004 to 2012, and co-driver Daniel Elena emerged from their car unscathed.
The wreck, according to AutoSport, happened yesterday on the first stage of the final day of competition in France. Loeb's been running a limited WRC schedule in 2013, and recently announced that he'd be campaigning Citroen's C-Elysee WTCC in the World Touring Car Championship next year.
There's on-board footage of the wreck in the video below, although exterior footage is limited to the very end of the crash. Scroll down for the full video.

Watch some drunk German football fans cheer on a parallel parker

Europeans, as we know, take their football (our soccer) seriously - it isn't until a team wins that their fans can stop being so focused and have some serious fun. Exhibit A: after the German national team beat Argentina in Euro 2012, some chaps still full of cheer (and beer, presumably) came upon this woman trying to slot her tiny Citroën C2 into an equally tiny parking spot. Naturally, they decided she could use a cheer of her own. It is guaranteed this did not happen after the Germany-Italy game.
When people say they want their own theme music or cheering section or Mariachi band, we're pretty sure this is isn't at all what they mean. But it's funny for us. Check it out below.