Blue 2012 Chrysler Town & Country Most Options Included, Looks & Drives Like New on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

2015 Chrysler 200 gets 36 mpg with Tigershark four-cylinder

Chrysler has come out with the official fuel economy information on the new 200 following the info that was leaked from the EPA earlier this week. It turns out that our initial report of 18 miles per gallon in the city and 29 mpg on the highway for the all-wheel-drive V6 was correct.
What we didn't know at the time, though, was what sort of economy the 200's other powertrain options managed. Outfitted with the 2.4-liter four-pot, Chrysler is promising 23 mpg in the city and 36 mpg on the highway, with a combined rating of 28 mpg. Those figures are fairly impressive; besting figures of the 2.5-liter Ford Fusion and tying the 1.5-liter, EcoBoost, non-start-stop model. It's also beats the four-cylinder Toyota Camry's 35-mpg highway figure while tying its combined efficiency.
Stepping up to the 295-horsepower Pentastar V6 pushes the economy down to 19 mpg in the city, while the highway figure is a respectable 32 mpg for the front-driver. The combined rating for the FWD V6 is 23 mpg. Those figures can't quite match the 270-horsepower 2.0-liter, EcoBoost four of the Fusion, which nets 22 city and 33 highway. In fact, the V6 200 has trouble besting even the 3.5-liter V6 of the Camry, which returns 21 mpg city and 31 mpg highway. Again, though, the 200 is noticeably more powerful.