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Fiat Chrysler teams with startup Archer to build an electric air taxi

Archer Aviation is one of many startups trying to build an electric vertical takeoff and landing (eVTOL) aircraft, among Volocopter, Hyundai, Lilium and many others. The startup just boosted its standing, however, as it has announced a partnership with Fiat Chrysler Automobiles (FCA). Archer plans to build a composite eVTOL aircraft capable of traveling 150 mph for distances up to 60 miles. FCA will provide access to its “low-cost supply chain, advanced composite material capabilities and engineering and design experience,” according to Archer. The aim is to unveil the electric aircraft design in 2021 and start manufacturing in 2023. Archer has only released a teaser image of the aircraft, showing a sleek six-prop, V-tail design. Presumably, the wings or individual engines rotate to allow for both VTOL and decent forward travel speeds. The design differs from others weÂ’ve seen like LiliumÂ’s aircraft, which has the propulsive fans hidden in the wings. ItÂ’s also nothing like the drone-type designs from Volocopter, Joby and Hyundai. It does look a bit like Larry PageÂ’s “Cora” air taxi, however. Archer said itÂ’s been “hyper-focused” on the customer part of the design, aiming to offer “increased safety while producing minimal noise” compared to helicopters. “Now, we are working with a seasoned, industry-leading automotive partner... to produce thousands of aircraft reliably and affordably every single year,” said co-founder and co-CEO Brett Adcock. All passenger aircraft must pass a rigorous FAA certification process thatÂ’s daunting even for experienced companies like Boeing, and itÂ’s still not clear how “thousands” of air taxis would fit into the current air traffic control system. On top of that, so far weÂ’ve seen zero eVTOL aircraft that look ready for human transport or mass production. Written by Steve Dent for Engadget. Green Plants/Manufacturing Chrysler Fiat air taxi

Fiat Chrysler to open $30M autonomous driving test facility in Michigan

Fiat Chrysler said Wednesday it's invested more than $30 million in a new facility to develop and test autonomous vehicle and advanced safety technologies at its Chelsea Proving Grounds in southeast Michigan. The facility is the first of its kind for the automaker, which has mostly relied on partnerships with the likes of Uber and Google subsidiary Waymo to develop the hardware and software used in self-driving vehicles and avoided making large investments itself under former CEO Sergio Marchionne. The company this spring announced plans to deliver as many as 62,000 additional Chrysler Pacifica Hybrid minivans to Waymo and make Waymo's tech available in customer vehicles via a licensing deal. The new facility features a dedicated highway-speed track for testing self-driving cars with obstacles, tunnels and other features, a 35-acre safety feature testing area and a high-tech, 6,500-square-foot command center equipped with computers that can track GPS coordinates and test vehicle-to-infrastructure communications. It will allow FCA to test for different levels of automated driving, automatic electronic braking and automated parking simulations, and test protocols from third parties such as the Insurance Institute for Highway Safety, U.S. New Car Assessment Program and European New Car Assessment Program. Testing starts later this month. "The all-new facility at Chelsea Proving Grounds will help support and enable the successful rollout of the company's five-year plan laid out earlier this year," Mike Manley, FCA's new CEO and chief operating officer for the NAFTA region, said in a statement. "Our ability to test for autonomous and advanced safety technologies enables FCA to offer our customers the features they want across our brand portfolio." The Chelsea Proving Grounds, near Ann Arbor, opened in 1954 and now cover about 4,000 acres. About 900 people work there, the company says. Related Video: Image Credit: Getty Chrysler Fiat Technology Emerging Technologies Autonomous Vehicles Uber Waymo testing

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.