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4 ways FCA-PSA merger could be a plus

DETROIT — In a merger deal announced overnight, Fiat Chrysler stands to gain electric vehicle technology while PSA Peugeot Citroen could benefit from a badly needed dealership network to reach its goal of selling vehicles in the U.S. The merger would create the world's fourth-largest automaker with a combined market value of around $50 billion. Neither company would comment. Experts say the two automakers will be able to share car, SUV and commercial vehicle designs, helping each other fill weaknesses and share costs that will make them a strong global player. "We view the combination of these two companies as reasonable given global competition, high capital intensity, and industry disruption from electrified powertrain as well as autonomous technologies," Morningstar analyst Richard Hilgert wrote in a note to investors. Here are four areas that could be crucial to the two automakers' success: Technology For years, Fiat Chrysler has lagged its rivals in electric vehicle technology, with its former CEO once trying to discourage people from buying its only fully electric car in the United States, the Fiat 500E, because he lost money on each sale. The company has made progress on gas-electric hybrids and may have plans for more fully electric vehicles, but PSA has valuable technology that FCA can use, said Navigant Research analyst Sam Abuelsamid. Peugeot was relatively late to the electric vehicle game but is now working fast to catch up, notably with fellow French rival Renault. CEO Carlos Tavares has made a point of stressing the company's need to adapt to changing technology at car shows and earnings calls. Last year he announced plans to offer 40 electric models across its lineup by 2025. "Electrification hasn't been a huge part of their play up until now," Abuelsamid said. "Between the two of them, I think they could generate some scale for whatever they're doing, sharing component costs, development costs across electrical platforms," he said. More electric vehicles also would help FCA meet pollution and fuel economy regulations in Europe. As far as autonomous vehicles, neither company is among the leaders, Abuelsamid said. But that's a technology that's years into the future, giving them time to share the huge expenses and catch up together. FCA also has alliances with other companies such as Google spinoff Waymo that could bring autonomous vehicle technology to the market when ready, Abuelsamid said.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Fiat Chrysler, Waymo expand partnership for Level 4 self-driving

Fiat Chrysler and Waymo, the self-driving unit of Google parent Alphabet Co., are expanding their partnership in an ambitious plan to develop fully autonomous commercial delivery vehicles and integrate Level 4 autonomous technology across the FCA fleet, the two companies said Wednesday. The agreement makes FCA (soon to be dubbed Stellantis when the PSA merger is complete) the exclusive partner for Waymo to develop and test self-driving Class 1-3 light commercial delivery vehicles. Initial efforts will focus on integrating the Waymo Driver system into the Ram ProMaster cargo van for commercial fleets, including Waymo Via, which have seen demand for home delivery services mushroom during the coronavirus pandemic. Conversely, FCA has tapped Waymo as its exclusive supplier for Level 4 self-driving technology across its vehicle fleet, opening up possibilities for ride-hailing and personal-use vehicles. An FCA spokesman would not commit to any timelines for integrating Waymo’s self-driving technology into the ProMaster or other brands or models. The Society of Automotive Engineers defines Level 4 systems as fully automated driving, though a human driver can manually override and take control of the wheel. There are currently no Level 4 autonomous vehicles offered to customers, and most experts believe the technology still faces many obstacles to broad adoption and regulatory clearance. Fiat Chrysler first partnered with Waymo in 2016. The two companies have worked to test WaymoÂ’s Level 4 technology using retrofitted Chrysler Pacifica Hybrid minivans. “Our now four-year partnership with Waymo continues to break new ground,” Mike Manley, Fiat ChryslerÂ’s CEO, said in a statement. “Incorporating the Waymo Driver, the worldÂ’s leading self-driving technology, into our Pacifica minivans, we became the only partnership actually deploying fully autonomous technology in the real world, on public roads.” Waymo recently introduced its fifth generation of the Waymo Driver system, which it completely redesigned to be able to handle more environments and situations. It combines 360-degree lidar sensors positioned atop the vehicle and at four points around the sides, plus cameras and radars. Waymo said it had already manufactured the new sensors and integrated them onto Jaguar I-Pace test vehicles.