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Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Chrysler 300C returns for 2023 with SRT power and more

Chrysler will revive the SRT formula for a special 2023 300C model equipped with the snarling 6.4-liter Hemi V8. While the badge itself won't return, the 2023 300C will offer everything the old 300 SRT had and more, including a limited-slip differential, big brakes, a sport exhaust and active dampers. Chrysler 300 Scat Pack, here we come — but you'd better act fast, as only 2,000 of them will be produced for the U.S. market (plus another 200 for Canada). And after 2023, the whole Chrysler 300 lineup will be gone for good.  "WeÂ’re celebrating the Chrysler 300 and itÂ’s iconic legacy in the automotive world," said Chrysler brand chief Chris Feuell. "The Chrysler 300 changed the automotive world in so many ways, and we will carry that spirit of ingenuity forward as we transform Chrysler with a fully electrified future and breakthrough customer experiences." Chrysler last sold the 300C variant (with its standard 5.7-liter Hemi V8) for the 2020 model year. While the 5.7 was still available in the 300S, the C was long the pinnacle of non-SRT models in the 300 lineup. In much the same way that Lexus IS500 F Sport Performance revived the underlying formula of the old IS F, this limited-edition 300C brings back the magic that made the SRT8 (later just SRT) model so desirable.  Before it was canned for the U.S. market in 2015, the 300 SRT was briefly offered with the 6.4, albeit with the five-speed automatic that dated to the Daimler-Chrysler years. The 2023 revival packs 485 horsepower (up from the old SRT's 470) and 470 pound-feet of torque. Power goes to the rear wheels by way of an eight-speed automatic and limited-slip differential. Chrysler says this combo is good for a 4.3-second sprint to 60 and a quarter-mile time of 12.4 seconds.  2023 Chrysler 300C View 28 Photos From there, the list of goodies on this limited-run 300C lines up pretty closely with a standard Dodge Charger Scat Pack. Chassis improvements include four-piston Brembo brakes and active dampers, and the round black tips are attached to an active exhaust to allow for mild cruising or wild hooning. Unique 20-inch wheels, black chrome accents on the grille and bumpers, blacked out head- and taillights and a new tri-color Chrysler badge will help the 2023 300C stand out in a crowd.  Inside, unique elements include Black Laguna leather seats embossed with the 300C logo, unique silver stitching, carbon fiber inserts and gloss black trim.

Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.