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Junkyard Gem: 1989 Chrysler TC by Maserati

Lee Iacocca's friendship with Alejandro de Tomaso went way back, and it led to the Ford-powered De Tomaso Pantera being born in 1971 (when Iacocca was running Ford). After Iacocca moved over to head Chrysler in 1978, he began working with de Tomaso (who owned Maserati by that point) to develop a sports coupe based on the Chrysler-salvation K-Car platform. It took quite a while, but eventually that car became reality: the Chrysler TC by Maserati (officially known as Chrysler's TC by Maserati). Some 7,300 were built through 1991, and I've found one of them in a Denver-area car graveyard. I've managed to document four of these cars in their final parking spots prior to this one, in wrecking yards in Colorado, California, and Wisconsin. The Chrysler's TC by Maserati does have a devoted following, but they can't save 'em all. The TC really was assembled by Maserati in Italy, but the underlying chassis was taken from the Dodge Daytona. The body bore a strong resemblance to that of the Chrysler LeBaron GTC, which was unfortunate considering the price difference between the two cars: the MSRP on the 1989 TC was $33,000, while the LeBaron GTC cost $17,435 (that's about $80,880 and $42,730 in 2022 dollars). The TC had three different engines driving the front wheels over its short lifetime: two varieties of turbocharged Chrysler 2.2 four-cylinder (one with 160 horsepower and one with a Cosworth cylinder head with 200 horsepower) and that good old workhorse of a Mitsubishi V6: the 6G72, with 141 horses. This car has the 160hp 2.2. The Cosworth-headed cars (500 were built) got a five-speed manual transmission, but the other 6,800 TCs got a Chrysler slushbox of either three or four speeds (this one is a three-speed). There was a lot of snobbish disapproval of the TC by the automotive press, but just look at that interior! Even the most over-the-top LeBaron never got this level of swank inside.  Every time I write about one of these cars, I hear that the factory hardtop roof is worth fantastic money… but four out of the five examples I've found in junkyards had the hardtop, and I think every single one went to the crusher with its car. How many miles? Not many! Maybe the speedometer cable broke in 1995. The radio and HVAC controls are straight LeBaron, but the wood and leather are the real thing.

Chrysler Airflow EV crossover concept headed to production in 2024

At the 2020 Consumer Electronics Show (CES), the Airflow Vision Concept took the starring role on the Chrysler stand. More than a year later, Stellantis used its EV Day to show what looked like a running, rolling evolution of the Airflow Vision Concept, but the automaker didn't reference any names for the product. Finally, at one point during the company's Software Day this week, the company brought the production-looking battery-electric crossover out once again, only this time it has a name: Chrysler Airflow. The Stellantis roadmap contains blank spots in the 2022 and 2023 new reveal columns for the Chrysler brand. Car and Driver believes the Airflow could be one of Chrysler's new debuts in 2024. The automaker hasn't offered any details, so the most that can be done with the Airflow is to examine the pieces that Stellantis had already spoken of and see which ones fit. The OEM filed a trademark application for the Airflow name in 2019 and 2021. C/D thinks the five-seat production vehicle will ride on STLA Medium platform and be about the size of the Ford Mustang Mach-E and Volkswagen ID.4. The STLA Medium architecture will serve premium offerings for the C and D segments, will fit battery backs between 87 kWh and 104 kWh and two sizes of e-motors — a smaller motor producing from 168 to 242 horsepower, and a bigger motor putting out anywhere from 201 to 443 hp. Maximum range could be as much as 440 miles, depending on battery and motor combination. The platform slots between the STLA Small and STLA Large, a fourth STLA Frame platform serving trucks and vans.  Just before a four-minute video segment that showed Stellantis CEO Carlos Tavares driving the Airflow, the automaker's head of software said, "It's closer than you think and more than a pure concept." The video shows a range of screens lining the instrument panel, plus a couple more in the back, as well as what look like plush materials and the obligatory panoramic sunroof. With the company aiming to hit 20 billion euros ($22.7B U.S.) in revenue from software by 2030, it said, "The Chrysler Airflow Concept shown in the Stellantis Software Day presentation represents the future of connected vehicles." The first we'll see of that could be the three new software platforms planned to roll out in 2024, all of them powered by AI. CES 2022 isn't far off, and Stellantis has told us there's a big announcement for 2022.

Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.