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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler killing off the 200 Convertible, Dodge Avenger

When Chrysler rolled out the first-generation 200 to replace the Sebring range in 2010, it included replacements for both the sedan and the convertible. The Sebring Coupe, however, was left out of the mix. And now that the second-generation Chrysler 200 is descending upon us, Auburn Hills is paring things down even further. But this time, it's the convertible that reportedly isn't making the cut. Shame, too, since the rendering above shows what could have been quite an attractive droptop.
As our compatriots at Edmunds point out, sales of the convertible model accounted for less than five percent of overall Chrysler 200 sales, and at those numbers, the considerable cost of engineering a new drop-top couldn't be justified. With the Toyota Camry Solara and Volkswagen Eos also gone from the market (well, the VW isn't gone quite yet), the discontinuation of the Chrysler 200 Convertible leaves the affordable convertible segment largely to the sportier likes of the Ford Mustang and Chevy Camaro and smaller European offerings like the Mini Cooper and VW Beetle.
The Chrysler 200 Convertible isn't the only derivative being left behind with the new model: so too is the Dodge Avenger. That will leave a glaring hole in the Dodge lineup, with nothing to bridge the gap between the compact Dart and the larger Charger. Whether the Dodge brand has any plans to replace the Avenger with another model, not to be based on the 200, remains to be seen.

Fiat and UAW back at negotiating table over Chrysler stake

We knew there'd be no Chrysler IPO before the end of this year, but Fiat is determined to get the best run going into 2014 and is back at the poker table with the UAW. The delay was said to be Chrysler's desire to clean up a tax issue with the IRS; turns out that also bought the carmaker time to try and close a deal for the UAW's 48.5-percent stake in the company before the IPO happens.
Whereas the price Chrysler was willing to pay was once more than $1 billion under the UAW's asking price, the gap has closed to just $800 million of late. A recent valuation of the company at $10 billion - a valuation the UAW has disputed - means Fiat would be looking to pay about $4.2 billion instead of the $5 billion that the UAW seeks. But the UAW needs to hold out for the highest amount it can get because its pension obligations through the Voluntary Employee Benefit Association (VEBA) are $3.1 billion greater than the VEBA's assets, which include the Chrysler stake.
There's a clause in the agreement that Fiat can buy the VEBA shares for $6 billion, but Fiat CEO Sergio Marchionne has said that the UAW "should buy a ticket for the lottery" if they even want $5 billion. The UAW, though, has more time to wait; it's Fiat that wants access to Chrysler's $11.9-billion war chest and that would like to avoid the risk of paying the full $6 billion for the UAW share if the float really takes off. With other valuations of Chrysler as high as $19 billion, a hot IPO could make that $6 billion look like a bargain.