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Fiat-Chrysler and Peugeot unveil burgeoning Stellantis supergroup's new logo

Stellantis, the entity formed by the merger between Fiat-Chrysler Automobiles (FCA) and PSA Group, has revealed its logo. It's as anonymous as the name of what will become the world's fourth-largest carmaker. Executives explained the logo symbolizes the rich heritage of the group's founding companies, and the unique combined strengths of the new conglomerate's 14-brand portfolio. While that's certainly one way to look at it, finding an iota of heritage in the Stellantis logo requires an unusually vivid imagination. It consists of the company's name in a sans serif font on a blue background. Designers removed the horizontal bar from the letter A, and they surrounded it by four rows of increasingly small dots vaguely arranged like stars in a galaxy. Chrysler helped NASA develop and build the Mercury-Redstone rocket, but we doubt that's what the galaxy-shaped logo is trying to remind us of. Nothing about it suggests Stellantis bundles some of the oldest and best-known car manufacturers in the world. It wouldn't look out of place in an ad for a credit card company, in a brochure for a frequent flier program, or on an over-the-counter pain reliever box, and that was likely intentional. It's a corporate logo that's going to appear on pens, name tags, coffee mugs, and a wide variety of paperwork, so it doesn't need to be eye-catching or ignite excitement — it'll never show up on a car. Stellantis Charger Hellcat? Nope. Jeep Wrangler Unlimited Stellantis Edition? Not happening, either. Chrysler, Peugeot, Dodge, Opel, Vauxhall, Jeep, Alfa Romeo, Ram, Citroen, Fiat, Maserati, and the other odds and ends that will be dumped in the Stellantis melting pot will carry on with their respective identities and naming systems. Stellantis it is, then. Expect the new logo to appear on employee payrolls and other official letterheads after the $38 billion 50:50 merger is finalized. Both sides said they plan to complete the merger in the first half of 2021.

Ferrari and FCA are officially separated

It's been a long time in the making, but it's officially happened: Ferrari is no longer part of Fiat Chrysler Automobiles. Following the Italian automaker's initial public offering, it has officially split off from its former parent company. As part of the spin-off, FCA's stakeholders will each receive one common share in Ferrari for every ten they hold in Fiat Chrysler. Special voting shares will be distributed in the same proportions to certain shareholders as well. Those shares being distributed will account for 80 percent of the company's ownership. Another ten percent was floated as part of the company's IPO, while the remaining 10 percent is held by Enzo's son Piero Ferrari (pictured above at center), who serves as vice chairman of the company. The shares will continue to be traded under the ticker symbol RACE on the New York Stock Exchange, and will begin trading this week as well under the same symbol on the Mercato Telematico Azionario, part of the Borsa Italiana in Milan. Since the extended Agnelli family headed by chairman John Elkann (above, right) holds the largest stake in FCA, expect it to continue controlling the largest portion of Ferrari shares as well. Between them, nearly half of the shares in the supercar manufacturer – and we suspect a little more than half of the voting rights – will be controlled by the Agnelli and Ferrari families, who are expected to cooperate to ensure the remaining shareholders don't attempt a takeover of the company. Similar to its former parent company, which operates out of Turin and Detroit, the Ferrari NV holding company is nominally incorporated in the Netherlands, but the automaker will continue to base its operations in Maranello, Italy. That's where it's always been headquartered, on the outskirts of Modena. For the time being, Sergio Marchionne (above, left) remains both chairman of Ferrari and chief executive of FCA – a position to which he is not unaccustomed, having previously headed both Fiat and Chrysler before the two officially merged. Related Video: Separation of Ferrari from FCA Completed LONDON, January 3, 2016 /PRNewswire/ -- Fiat Chrysler Automobiles N.V. ("FCA") (NYSE: FCAU / MTA: FCA) and Ferrari N.V. ("Ferrari") (NYSE/MTA: RACE) announced today that the separation of the Ferrari business from the FCA group was completed on January 3, 2016. FCA shareholders are entitled to receive one common share of Ferrari for every 10 FCA common shares held.

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.