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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

Chrysler Airflow EV crossover concept headed to production in 2024

At the 2020 Consumer Electronics Show (CES), the Airflow Vision Concept took the starring role on the Chrysler stand. More than a year later, Stellantis used its EV Day to show what looked like a running, rolling evolution of the Airflow Vision Concept, but the automaker didn't reference any names for the product. Finally, at one point during the company's Software Day this week, the company brought the production-looking battery-electric crossover out once again, only this time it has a name: Chrysler Airflow. The Stellantis roadmap contains blank spots in the 2022 and 2023 new reveal columns for the Chrysler brand. Car and Driver believes the Airflow could be one of Chrysler's new debuts in 2024. The automaker hasn't offered any details, so the most that can be done with the Airflow is to examine the pieces that Stellantis had already spoken of and see which ones fit. The OEM filed a trademark application for the Airflow name in 2019 and 2021. C/D thinks the five-seat production vehicle will ride on STLA Medium platform and be about the size of the Ford Mustang Mach-E and Volkswagen ID.4. The STLA Medium architecture will serve premium offerings for the C and D segments, will fit battery backs between 87 kWh and 104 kWh and two sizes of e-motors — a smaller motor producing from 168 to 242 horsepower, and a bigger motor putting out anywhere from 201 to 443 hp. Maximum range could be as much as 440 miles, depending on battery and motor combination. The platform slots between the STLA Small and STLA Large, a fourth STLA Frame platform serving trucks and vans.  Just before a four-minute video segment that showed Stellantis CEO Carlos Tavares driving the Airflow, the automaker's head of software said, "It's closer than you think and more than a pure concept." The video shows a range of screens lining the instrument panel, plus a couple more in the back, as well as what look like plush materials and the obligatory panoramic sunroof. With the company aiming to hit 20 billion euros ($22.7B U.S.) in revenue from software by 2030, it said, "The Chrysler Airflow Concept shown in the Stellantis Software Day presentation represents the future of connected vehicles." The first we'll see of that could be the three new software platforms planned to roll out in 2024, all of them powered by AI. CES 2022 isn't far off, and Stellantis has told us there's a big announcement for 2022.

SRT belatedly claims Plymouth Prowler as one of its own

Before Chrysler had Street and Racing Technology, it had Performance Vehicle Operations. What the two entities have in common, before SRT became its own brand, of course, is that each was created to take Chrysler and Dodge (and Plymouth, before it was unceremoniously killed off) vehicles to the next level of style and performance.
We'll leave the question of whether or not the old Plymouth (and later Chrysler) Prowler was ultimately a stylish, performance-oriented car to you, but the boys and girls currently leading the SRT charge at the Pentastar headquarters are keen to accept the retro-rod into the fold.
According to the automaker, all of SRT's current high-performance models owe a debt of gratitude to the old Prowler, due mostly to that car's use of lightweight bits and pieces and innovative construction techniques. If nothing else, the fact that the Prowler's frame is "the largest machined automotive part in history" is pretty cool. Read all the details here.