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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Autoblog Minute: No strike, FCA and UAW reach tentative agreement

A union strike is avoided as the United Auto Workers reached a tentative agreement with FCA. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] A union strike is avoided as the United Auto Workers reached a tentative agreement with FCA. I'm Adam Morath and this is your Autoblog Minute. The previous contract extension between the UAW and FCA expired at 11:59 pm on Wednesday, October the 7th. Had a new agreement not been reached, the UAW was set to strike at midnight. A zero hour tentative agreement was reached preventing a strike and now, [00:00:30] UAW leaders will convene for a vote on a new deal, Friday, October 9th. In a press release, the UAW said that terms of the new deal will be announced following the Friday vote. Check in with Autoblog as we continue to update reports as more details of the new labor deal come in. But in the meantime, work at FCA will go on. For Autoblog I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Chrysler Fiat Autoblog Minute Videos Original Video FCA strike

2018 Chrysler Pacifica Hybrid Long-Term Update | Luxury steering wheel leaves us cold

Our 2018 Chrysler Pacifica, being the Limited trim, is a pretty plush place in which to spend some time, with Nappa leather seats, heating and ventilation for those seats, eight-way power adjustments for both front occupants, a heated steering wheel, and seat-mounted screens for the rear. In the black and cream combo of our van, it's a light, airy, and borderline luxurious place to be. But the steering wheel has begun to bother us. Chrysler calls it the "Luxury" steering wheel, and it's exclusive to the Limited trim. It's lovely in appearance with dark leather on the outside, light leather on the inside, and a real metal ring separating the two. Unfortunately, now that it's become bitterly cold in Michigan, the metal ring is freezing our palms. And although the wheel is heated, the only parts that get warm are the leather sections. So while the rest of our hands feel toasty, each one has a slim line that stays chilled where they contact the metal trim. View 12 Photos In the words of LeVar Burton, don't just take my word for it. Assistant Editor Zac Palmer was frustrated by it, too, and feels it betrays the practical nature of the minivan: "I'm a firm believer in function over form in nearly every circumstance. A minivan is the ultimate expression of function in the automotive world, but the steering wheel on our Pacifica does not follow that philosophy. The large metal band going all the way around the leather wheel nearly eliminates the benefit of the warm, heated steering wheel. Once this gets cold, it stays cold, and there's nothing you can do except take solace in the fact that it looks pretty as your palms rest on icy metal." If you're like us and dislike cold hands, the good news is that the wheel isn't featured on the Pacifica Hybrid Touring Plus or Touring L trims. Both also offer packages with heated steering wheels and seats. Of course, skipping the Limited trim does mean missing out on a number of nice luxury features, such as the Nappa leather, 8-way power passenger seat and front seat ventilation, plus dual rear entertainment screens and a Blu-ray player. So you'll have to weigh your priorities to determine whether this steering wheel is worth living with. And if you do have to have the Limited trim, perhaps we could point you toward some driving gloves for the winter months? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.