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The current state of Chrysler: 10 questions with CEO Chris Fuell

In case you missed it, Chrysler is still a happening item. The V8-powered 300C was a hit when it was revealed last year, selling out in mere hours. The Pacifica minivan is a rocking family bus, and there are some concepts floating around, too. That said, it’s been a minute since we sat down with Chrysler to see whatÂ’s new.  CEO Christine Fuell — known as Chris — has been on the job since 2021. To get a sense of where she thinks the company is now and where itÂ’s headed, we sat down with Fuell at last week's Chicago Auto Show for a one-on-one chat. From jokes about a Pacifica Hellcat to where Chrysler stands on controversial post-purchase subscription services, we take a look at what Fuell and Chrysler are up to. Read on below for the Q&A. Autoblog: WhatÂ’s the future for the Pacifica name plate? Fuell: Pacifica's the hero of the brand, and as we look toward the future, we want to make sure that Chrysler is known not just as a minivan brand, but a brand that makes minivans. We created the segment nearly 40 years ago. Autoblog: Is more electrification a path that you see for a minivan in the future? Fuell: It certainly is a natural progression Â… migrating to full electrification in the minivan is just kind of the natural next step. We made a commitment to fully electrify the portfolio by 2028, and so, every new product that we launch between now and then will be exclusively a battery electric propulsion system. Autoblog: Everybody likes to joke about the Pacifica Hellcat, but with electrification Â… ? Fuell: You can put some interesting tuning experiences in a minivan. Not saying that we would, but itÂ’s possible. Autoblog: Concerning the Chrysler 300C that sold out instantly, does it give you any pause in that journey to electric in seeing how rabid people are about this really cool V8 sedan? Fuell: In terms of the popularity of a V8, when you're going down this path of clean mobility, it can create a bit of a dichotomy in terms of what the brand really stands for. But at the end of the day, the 300 was a very important product to the brand when it launched in 2005. It set a tremendous trend for not only design but attracted a lot of new customers to the brand that we hadn't seen before and, so we wanted to send it off in a real respectful celebration.

EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis