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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Chrysler Pacifica Hybrid | Mountain road / fuel economy review

PORTLAND, Ore. — I don't have children, which makes it a wee bit difficult to fully appreciate and evaluate every nuance of the 2018 Chrysler Pacifica Hybrid. I'll leave that to Editor-in-Chief Greg Migliore and any other proud parents at Michigan HQ where the long-term and extremely blue Pacifica resides. However, with an extremely beige Pacifica Hybrid in my driveway this week, I figured I could tackle something that's difficult to fully evaluate in the Mitten State: mountain road driving. You know, that thing families totally care about, right after safety ratings and cupholder count. ... Or not. Again, no kids. Admittedly, putting it through a fuel economy test seems more useful, so I did that too. Now, typically, minivans are huge boxes with a stratospheric center of gravity courtesy a whole bunch of steel, a whole bunch of panoramic sunroof glass, and a whole bunch of air ducting packed into the roof. This leads to a rather tippy driving experience that's exacerbated by a soft suspension intended to provide pillow-like comfort for the kiddos in the back. . This would apply to the regular Pacifica, but the Hybrid, it's different. Stuffed into the area where the Stow 'n Go seats would normally stow and go into, this plug-in hybrid's 96-cell lithium-ion battery pack is smack dab in the middle of the van and quite low to the ground. It's exactly where you'd want to stuff 568 extra pounds to counteract all that weight up high. It also settles that suspension down, resulting in a minivan that feels more buttoned down and poised with minimal rebound over bumps. Body roll is even kept nicely in check. This, despite balloonier, higher-profile tires than what you'd get in a comparable regular Pacifica. The steering could still use just a smidge more effort upon turn-in, but remains more reassuring and engaging than Honda's disappointingly loosey-goosey steering. Throttle response is different in the Pacifica Hybrid as well, providing ultra-smooth and torque-rich electric power delivery reminiscent of an EV. Even when the all-electric range has been depleted, the Pacifica Hybrid continues to feel more like an electric car than one that also has a gasoline engine aboard. It certainly helps that that engine is a smooth 3.6-liter V6 rather than a buzzy four-cylinder bound to make a racket. Unless you really gun the thing, it's difficult to detect when puttering around town or at a steady highway cruise. In total, the Pacifica Hybrid is better to drive.

2017 Chrysler Model Year Preview and Updates

FCA's now-iconic minivan is all-new. The 'Town & Country' tag is out, a resurrected CHRYSLER PACIFICA tag is in, and both the design and content are transformational – at least in the context of a minivan available in North America. And for those looking to both capacity and efficiency, Chrysler now offers a plug-in Pacifica hybrid with 30+ miles of all-electric range. While all Pacifica trims represent good value, with federal tax credits the Pacifica Plug-In is great value. 200: In 2017 Chrysler offers a 200 with both a new Dark Appearance package and an Alloy Edition. The 'Alloy' offers a sport-tuned suspension in combination with an all-wheel-drive system featuring a 'sport' mode for better all-season traction. And then, of course, Chrysler discontinued the 200, citing a lack of all-season sales traction. 300: The venerable (translation: 'old') 300 continues the long run with fourth-generation Uconnect, along with the addition of both Apple CarPlay and Android Auto. Beyond that, it's a new year with new colors, trims and packaging. And while the platform may be showing its age, it remains a compelling option for those wanting upmarket content at a reasonably accessible ($30K to $40K) price point.