4dr Sedan Limited Automatic Gasoline 4 Cyl Engine Bright Silver Metallic on 2040-cars

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Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

We aren't the only ones who want a Chrysler Pacifica Hellcat

Yes, you read that correctly: Chrysler. Pacifica. Hellcat. We want one. It's definitely not happening. But that doesn't mean we – and the FCA designers – can't dream, right? That's what led to this sketch, posted on Instagram by Fiat-Chrysler design boss Ralph Gilles. It looks pretty sweet, including that hella important wing for maximum downforce, yo. As long as we're dreaming, we've got a few other requests. Let's put that 707-horsepower, 6.2-liter, supercharged V8 in the middle of the van. Screw the Stow 'N Go seats – let's get that engine mounted as low in the car's midsection as possible. And while we're at it, let's go for rear-wheel drive. And a six-speed manual transmission. And a third row of seats behind the engine, but rear-facing, so we can make our friends puke. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In all seriousness, we're looking forward to driving the regular Pacifica when it launches this Spring. To refresh your memory, it's a totally new van, and will even be offered in Hybrid spec with an 80-mile-per-gallon-equivalent rating. Sounds impressive. Oh, heck. Hellcats > Hybrids. Ralph, we urge you to make this one a reality. Related Video:

Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.