2007 Chrysler Sebring Limited Sedan 4-door 3.5l on 2040-cars

Auto blog

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

2018 Chrysler Pacifica Hybrid Long-Term Update | Nokian winter tires in a winter wonderland

Winter is technically over now, but the cold and snow are maintaining their grip here in Michigan. While much of the country is bouncing right along into a warm spring, we're happy to still be wearing our Nokian Hakkapeliitta winter tires on our long-term Chrysler Pacifica Hybrid. You can't count out another massive blizzard even into late April here. That said, we're hoping the worst is over, so it's time to take stock of how the winter tires performed on the front-wheel-drive minivan. Nokian produced the first winter tire ever in 1934, so one could say that they've had awhile to figure this out. The tire model we were provided for our van is the Hakkapeliitta R3 SUV. The Pacifica is obviously no SUV, but at almost 5,000 pounds it's perfect for this flavor of tire. Nokian says they're designed for high performance SUVs and are made with Aramid sidewalls to resist punctures or cuts. Chrysler fits the Pacifica Hybrid with all-season tires from the factory, but we were determined to make it a proper seven passenger sleigh. We got a fair amount of snow this year in Michigan, but I encountered the worst conditions on a road trip to Buffalo, N.Y. I was actually sort of hoping a lake-effect blizzard might present itself as a challenge, and my snow prayers were answered with authority. Inches of snow don't usually pile up on highways here easily with the amount of plows and salt typically employed, but it did in this storm. The Pacifica hardly flinched from the deep tracks of powder on the road. Near-whiteout conditions forced slow driving, but the Pacifica never felt like it was going to slip and slide out of its lane as I tracked around highway bends with increasing speed. Braking was impressive, as the tires managed to find grip in the snow that all-season tires just can't match. Thankfully, I never needed 100 percent lock in any emergency situations, but I tried it out in some empty parking lots to see how well it does at hauling everything to a stop. The Nokians performed admirably here, too. With ABS firing away, the winter rubber finds grip in places all-seasons would just slide on by. Starting wasn't much of an issue, either. We tested the tires in anything from dustings to snow that was about six inches deep and largely untouched by other vehicles. The front tires would scrabble for grip initially with greater throttle inputs in the deep stuff, but they'd hook and pull the van forward with authority after a quick second.