2006 Chrysler Sebring Touring Convertible 2 Door Very Clean Power Top on 2040-cars

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Mopar opening Custom Shop at Cobo

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

2021 Chrysler Pacifica gets fresh face and brings back all-wheel drive

The rumors were true, the 2021 Chrysler Pacifica has brought back all-wheel drive as an option after it disappeared from Chrysler minivans in 2004. Not only that, buyers don't have to choose between having more traction or more cargo flexibility, as both features can coexist on one van. And to herald the changes, Chrysler has also updated the styling, features and trim line. Of course the all-wheel drive is the biggest change, and according to Chrysler representatives we talked to, it was something that was planned for since the launch of this generation of Pacifica. When the platform was developed, they wanted to make sure that if demand called for bringing it back (and it did, more on that later), that it wouldn't be difficult to implement, and that the fold-into-the-floor Stow 'N' Go second-row seats would still fit. Some changes were necessary, such as rerouting the exhaust and tweaking the design of the gas tank, which retains the same volume as a front-drive van. The all-wheel-drive system itself is capable of routing power completely to the rear if necessary, and the driveshaft and power takeoff unit can disengage for fuel savings. It's controlled entirely automatically, taking into account the severity of driver steering and throttle inputs, outside temperature, use of windshield wipers and detection of wheel slip. Besides the extra drive wheels, the 2021 Pacifica gets a reworked nose and hatch. The fascia is much more aggressive with its taller, frowning main grille. The headlights have new LED running light designs. Around at the back, the taillights are new full-width units. The interior has more subtle but still noteworthy changes. All Pacificas now have a 10.1-inch infotainment display as standard, and they're the first FCA products to use the Uconnect 5 operating system. The system brings several upgrades including full Amazon Alexa integration, wireless Apple CarPlay and Android Auto, multiple driver profiles, and more, which you can read about here. Pacificas are also available with a new center console that offers more covered storage space, but also gives the front seats a more cosseted feel like in a car or a crossover. They all differ on overall length toward the back and what kind of arm support they provide. Chrysler also offers something called the FamCam, which gives the driver and front passenger the ability to keep an eye on the kids with cameras controlled from the touchscreen.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.