2006 Chrysler Sebring Touring Convertible 2-door 2.7l on 2040-cars

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Trucks, SUVs drive U.S. October new vehicle sales

DETROIT — Major automakers posted mixed U.S. new vehicle sales in October on Wednesday, though America's love affair with high-margin pickup trucks and SUVs remained in full bloom as larger, pricier vehicles fared better than passenger cars. Auto industry publication WardsAuto put the seasonally-adjusted annualized rate (SAAR) for light vehicle sales in October at a robust level of 18 million units. But after a long boom cycle, carmakers are still ill-prepared for the slight decline in sales anticipated for full-year 2017 and have taken too few steps to trim production, said Doug Mehl, a partner in consultancy A.T. Kearney's automotive practice. "When you make a new vehicle, you have volume assumptions tagged to it, and who wants to be the guy who says, 'I'm going to make less of this really cool model'?" Mehl said. "But eventually the market is the reality, and it's going to force companies one way or other here." General Motors GM reported a sales drop of 2.2 percent for the month, with consumer sales down 6.6 percent. But sales of high-margin pickup trucks, sport utility vehicles and crossovers all rose. GM also cut its inventory of unsold vehicles — a source of concern for the market — slightly. The automaker has worked to reduce its volume of excess inventory, including through significant production shutdowns in the third quarter. GM had said its inventory would rise in October. "We are heading into the fourth quarter with good momentum, thanks to a strong U.S. economy and very strong pickup and crossover sales," said Kurt McNeil, GM vice president for U.S. sales operations. GM slightly reduced consumer discounts as a percentage of average transaction prices to 13.5 percent, from 13.7 percent in the third quarter. Industry experts believe consumer discounts above 10 percent of the average transaction price are unhealthy as they erode resale values and are unsustainable in the long term. Consultants J.D. Power and LMC said last week that based on preliminary October sales numbers, discounts have exceeded 10 percent in 15 of the past 16 months. Ford The U.S. auto industry posted record sales of 17.55 million vehicles in 2016. New sales received a strong boost in September as consumers replaced vehicles damaged in southeast Texas by Hurricane Harvey the previous month. Full-year 2017 sales are expected to be slightly lower than 2016.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler reportedly showed its dealers an electric 300 replacement

The Chrysler 300 is nearly ready to retire after almost 13 years in production. Details about its successor haven't been released, but a recent report claims that the Stellantis-owned brand privately showed some of its dealers an electric model that will take the sedan's torch. Citing anonymous dealer sources, enthusiast website Mopar Insiders wrote that the yet-unnamed model takes the form of a sedan with a fastback-like roof line. Some attendees drew a parallel between the EV and the prototype shown in renderings (pictured) in 2021; others pointed out its proportions and size are reminiscent of the Dodge Charger Daytona concept, which will reach production in the coming years. Nothing is official, but we wouldn't be surprised if the Charger Daytona spawns a Chrysler; the current-generation Charger shares its basic platform with the 300, after all, and building several vehicles on the same platform is a way for carmakers to reap economies of scale. One point worth noting is that Dodge executives have confirmed the architecture that will underpin the next Charger is compatible with the straight-six engine found in several Stellantis products. If it fits in the Dodge, it's reasonable to assume it fits in the Chrysler. Dodge hasn't announced plans to offer the Charger with the straight-six engine and neither has Chrysler; executives haven't revealed what comes after the 300, though company CEO Christine Fuell told Autoblog that there are "quite a bit of new products in our roadmap." The rumor echoes an earlier report that details an alleged 300 successor due out in 2026 with battery power, between 201 and 443 horsepower depending on the variant, and an 800-volt electrical architecture for faster charging. This hasn't been confirmed, however. As of writing, the only upcoming model that Chrysler has announced is a production version of the Airflow Vision we first saw as a very futuristic concept at CES 2020, as a more realistic design study at CES 2022, and with a black finish at the 2022 New York Auto Show. Regardless of whether the 300 gets replaced and what replaces it, at least Chrysler seemingly has a future — it was skating on perilously thin ice when Fiat-Chrysler Automobiles (FCA) and PSA Peugeot-Citroen merged to form Stellantis in 2021. Greg Migliore, Autoblog's editor-in-chief, argued in favor of keeping the brand alive, and dealers pleaded that letting the 97-year-old carmaker die wasn't an option.