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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Volkswagen is not cool with a Fiat Chrysler merger

Volkswagen CEO Matthias Mueller shot down Fiat Chrysler CEO Sergio Marchionne's overtures for a merger in blunt fashion this week. Mueller told Reuters at the Geneva Motor Show, "We are not ready for talks about anything ... we have other problems. I haven't seen Marchionne for months." The unusually candid – and icy – response from one chief executive to another comes after Marchionne similarly pursued General Motors (again) this week. The FCA boss suggested GM might be looking for a new European partner as it prepares to unload its troubled Opel and Vauxhall divisions to PSA. A GM spokesman told USA Today that the company is not interested. Marchionne has been openly suggesting a GM merger since at least 2015, despite GM never reciprocating interest. VW's "other problems," as Mueller notes, include legal proceedings, fines, recalls, and other issues related to its long-running diesel scandal. Marchionne has long sought industry consolidation, arguing that automakers don't get a proper return on their investments in technologies, some of which are relatively similar. He's suggested sharing chassis and powertrain components could be a benefit to the collective auto sector. Skeptics argue FCA, which is smaller than GM, VW, Toyota, and others, needs a partner to survive, while its rivals already have the necessary scale to remain competitive. Related Video:

2020 Chrysler Pacifica AWD Launch Edition: When it's coming, what it costs

Back when the 2021 Chrysler Pacifica was revealed with new styling, infotainment and all-wheel drive, the company also announced that it would have a limited run of 2020 models with four driven wheels. Those vans are now available for ordering by dealers, and they're only available in one trim, the AWD Launch Edition, priced at $41,735. This is because it's only available on the Touring L trim, which starts at $38,640. This 2020 Pacifica is a sort of blend of the 2020 and 2021 model years. On the outside, it retains the outgoing styling, augmented by the S Appearance package with black grilles, trim and 18-inch alloy wheels. Underneath, it has the 2021 all-wheel drive system, which shuffles torque to wheels with traction, and can disconnect the rear drive axles for efficiency. And it still includes the Stow 'N' Go hideaway seating with the all-wheel drive. The interior is still the same as the outgoing model, continuing to use the 8.4-inch screen with the previous-generation Uconnect 4 rather than the new Uconnect 5. This model gets black leather upholstery with grey contrast stitching. If you're interested in ordering one of these all-wheel-drive 2020 Pacificas or you're just waiting for them to reach dealer lots, they will be delivered in the third quarter of this year. If you're looking for an all-wheel-drive Pacifica with either a lower price or more features, the 2021 model year will offer the drivetrain on more trim levels. Pricing and availability for the 2021 model year has not yet been announced. Related Video: