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FCA goes big on little Fiat 500 EV, plans to build 80,000

TURIN, Italy — Fiat Chrysler plans to invest 700 million euros ($787 million) in an electric makeover of its iconic Fiat 500, a top executive said on Thursday, as the automaker seeks to move on from its failed bid to merge with France's Renault. FCA's chief operating officer for Europe, Middle East and Africa, Pietro Gorlier, announced the investment — the Italian-American company's biggest single bet on an electric vehicle — at its Mirafiori plan in Turin, northern Italy. "The plan is confirmed," Gorlier told reporters, when asked if FCA's investment in electric vehicle technology would remain unchanged after its $35 billion plan to merge with Renault, an electric car pioneer, collapsed last month. He said FCA would invest the 700 million euros to build a new production line at Mirafiori to turn out 80,000 of the new 500 BEV, its first battery electric vehicle to be marketed in Europe after a smaller, initial foray in the United States. Production will start in the second quarter of 2020, with capacity to be expanded later, Gorlier said. The 500 compact car is one of the group's most famous models, launched by Fiat in the late 1950s and quickly becoming a symbol of Italian urban design. The 700 million euros investment is part of a plan announced last year to invest 5 billion euros in Italy up to 2021. In abandoning its merger offer for Renault, FCA blamed French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Featured Gallery Fiat 500e Green Chrysler Fiat Electric

Fiat Chrysler quietly sends Pentastar logo out to pasture

Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.
As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.
If you've been a fan of Chrysler and its brands over the years, you're going to want to give this piece a read. Head over and take a look.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.