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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler 300 Glacier edition ready to chill with AWD

It seems that word is finally out on the redone Chrysler 300, as evidenced by the fact that the model's sales almost doubled last year compared to 2011 (when the distinctive sedan was a little slow out of the gates). One thing that's likely helping the car is a growing number of unique models like the 300S, 300 SRT8 and the new 300C John Varvatos Luxury Edition, and now one more trim has joined the lineup. Initially announced back in September, the 300 Glacier is on sale now with a starting price of $36,845 (*not including a $995 destination charge).
Designed with cold-weather climates in mind, the 300 Glacier is only available with all-wheel drive. Chrysler says the Glacier will run an additional $1,500 over the 300S AWD off which this car is based, but that extra money gets unique 19-inch aluminum wheels, an exclusive Glacier Blue Pearl Coat paint job and special interior treatments including piano black accents and fancier leather seats and stitching. Like the 300S, power from the Pentastar V6 has been bumped up to an even 300 horsepower (up from 292 hp) with the aid of a cold-air induction and freer-breathing exhaust. Naturally, the 363-hp Hemi V8 is still available, too.
For more information, scroll down to check out Chrysler's official press release.

Chrysler 200 subtitles performance in latest round of advertising

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.
Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.
Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.