2002 Chrysler Sebring Lxi on 2040-cars

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Apple picks up former FCA quality boss Doug Betts

Apple made a significant personnel move that further signals its entry into the automotive world, hiring former Fiat Chrysler executive Doug Betts for an unspecified role. The information was obtained by The Wall Street Journal, which cites Betts' LinkedIn page. His career included stints at Toyota and Nissan before joining Chrysler Group (now FCA US LLC) in 2007, although his time there didn't end well. He left FCA, where he served as the automaker's head of quality, after the company's dismal showing in Consumer Reports' 2014 Annual Auto Reliability Survey. According to Betts' LinkedIn profile, which has since been pulled down, his job title reads "Operations – Apple Inc" in the San Francisco Bay area. Apple, meanwhile, was unwilling to divulge anything to the WSJ, although there's plenty to infer based on the hire. Betts wasn't the only big auto-related hire. According to the WSJ, Cupertino also lured an unnamed but "leading" autonomous vehicle researcher from Europe, who will be part of a team being setup to study driverless systems. Related Video:

This forgotten Chrysler was its bid for Humvee contract

Today, the Humvee might be as associated with the dead automotive brand from General Motors as it is with the hard-working truck that has long served as one of the backbone vehicles of America's military. But Autoline host John McElroy is showing off a practically unknown part of the model's story by digging out some old photos from his personal archive.
The High Mobility Multipurpose Wheeled Vehicle project, better known today as the Humvee, can be traced back to a US Department of Defense request for bids to build a new military truck. According to McElroy, he was invited to the Chrysler proving grounds in 1981 to check out the bid from the brand's defense division. The company's concept was that it might be able to build an inexpensive, capable vehicle by using off-the-shelf parts.
The angular body panels gave the truck a look almost like a modern, stealth vehicle. However, the flat look was actually just to make the tooling as cheap as possible to produce. Still, this Chrysler looked surprisingly futuristic for the early '80s. It's actually not too far away from the famous Lamborghini LM002, itself intended as a possible military-spec machine.

Why Stellantis needs Chrysler

Stellantis has a secret weapon. It’s called Chrysler. Rumors swirled this year that the 96-year-old namesake brand of the former Chrysler Corp. could be on the chopping block, but Stellantis CEO Carlos Tavares promptly shot them down. Now what? The brand has three nameplates: the 300 sedan, the Pacifica minivan and Voyager minivan, which is just an entry-level version of the Pacifica. Sedans and vans are not high priorities for most automakers, but they work for Chrysler. And because it is such a small brand, it has great opportunity. Consider the existing product line: The Pacifica is one of the best minivans you can buy. Stellantis has a lot of brands, but it doesnÂ’t have that many singular products that are at or near the top of their segments. The Pacifica is good, but the Pacifica Hybrid is unmatched. ItÂ’s an affordable, plug-in electric minivan thatÂ’s efficient and functional. ThereÂ’s nothing else like it on the market. The 300 is ancient, and unlike its platform mate, the highly evolved Dodge Charger, the 300 has languished. The 300 is still a decent premium sedan, but itÂ’s gone from trendsetter to afterthought. Chrysler needs a new 300 thatÂ’s different from the Charger and offers some kind of premium proposition. In this view, a rear-wheel-drive flagship thatÂ’s performance-oriented but civilized would work. The existing formula, essentially, just updated. ThereÂ’s a lot of equity in the 300 nameplate, and frankly the Chrysler brand needs vehicles, so killing this sedan doesnÂ’t make a lot of sense. Find an identity and make it work.  2021 Chrysler Pacifica Pinnacle View 19 Photos A revitalized 300 and a winning Pacifica buy some time. Then? Just two more vehicles would make Chrysler considerably stronger. Resist the urge to go with a sports car, which would drain time and resources. Did the Crossfire do anything for Chrysler? Even if they nail it, itÂ’s still a niche vehicle. Instead, go for the obvious — but make it interesting. A midsize crossover with an amazing interior and a plug-in powertrain, like the Lincoln Aviator, would do the trick. Offer two- and three-row variants. This might bump up against Jeep and its Wagoneer family. DonÂ’t worry, Jeep will be fine. This is about resuscitating Chrysler. Do something clever with the suspension (again, like the Aviator and its Mustang-derived chassis) or add some kind of conversation-starting technology, like VolvoÂ’s safety features. The other model should be all-electric.