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Fiat Chrysler CEO Marchionne's health crisis forced succession scramble

Former Fiat Chrysler Chief Executive Sergio Marchionne for more than a year assured investors that he and the automaker's board were working on an orderly succession plan ahead of his expected departure in 2019. But a health crisis that left 66-year-old Marchionne incapacitated in a Swiss hospital set off a transition last week that was sudden and rushed, banking and industry sources said. The company announced on Wednesday that Marchionne had died, succumbing to complications from surgery. It emerged that Marchionne's successor was far from settled. Indeed before last week's crisis, many company executives remained in the dark, four banking sources who spoke to Fiat Chrysler executives told Reuters. The scramble to replace Marchionne led to the resignation of a senior executive who was passed over for the top job, the sources said, and exposed fissures between the Italian and North American sides of the world's seventh-largest automaker. Fiat Chrysler Chairman John Elkann named Michael Manley, head of the company's Jeep and Ram truck divisions, to replace Marchionne at an emergency meeting in Turin, Italy on Saturday. In doing so, Elkann followed Marchionne's wishes to appoint Manley his successor, two sources said. The company has portrayed Manley's appointment as the product of lengthy deliberation. "Sergio and John have always been totally aligned on the choice of Mike Manley," Fiat Chrysler's main spokesman Mike Keegan said on Tuesday, when asked whether there were differences over the succession. Elkann's office declined to comment. Manley could not immediately be reached for comment. This description diverges from what Marchionne himself told investors on June 1 during a day-long strategy presentation in Balocco, Italy. Marchionne said that he and Elkann "from time to time have these chats" about succession, but the issue would not be decided until next year. "It's a 2019 issue," Marchionne said. "So it's not going to happen until we close '18. It just won't happen." He went on to say that the company's board would not engage in a "rubber stamp process." Some analysts have also expressed skepticism that a final decision had been made. "My view is Marchionne and Elkann were still arguing about succession and had different views on the right candidate," Sanford Bernstein analyst Max Warburton said in a note on Monday, referring to the June 1 presentation.

2015 Chrysler 200 earns Top Safety Pick+ [w/video]

If safety is a priority in your next car purchase, the 2015 Chrysler 200 looks like a pretty good bet, according to a recent evaluation from the Insurance Institute for Highway Safety. The new sedan scored top marks in all of the agency's crash tests and a "Superior" score from its optional front crash prevention system to earn it a Top Safety Pick+ rating. In the latest small overlap front crash test (video below), the new Chrysler nabbed a score of "Good," the IIHS's top rating. In the 40-miles-per-hour evaluation of the front 25 percent of the vehicle, the agency found that there was a low risk of serious injuries. The safety systems kept the dummy's head in position, and the side airbags protected it well. It also beat out the previous generation 200 that only had an "Acceptable" in that test. As part of its "Superior" score, the front crash prevention system was able to completely stop the 200 in the IIHS 12-mph test and significantly slowed it down from 25 mph. Scroll down to watch the carnage unfold as the sedan gets put through the small-overlap crash and read the official IIHS announcement of its results. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All-new Chrysler 200 aces small overlap front crash test, earns TOP SAFETY PICK+ ARLINGTON, Va. - The redesigned 2015 Chrysler 200, a midsize moderately priced car, earns the top rating of good in the Insurance Institute for Highway Safety's small overlap front crash test, a step up from the previous generation's rating of acceptable. With good ratings in all five of the Institute's crashworthiness evaluations, plus an available front crash prevention system that earns a superior rating, the 200 qualifies for the IIHS TOP SAFETY PICK+ award. In the small overlap test, the driver's space was maintained well, and injury measures recorded on the dummy indicated a low risk of any significant injuries in a real-world crash of this severity. The dummy's head was well controlled by the frontal airbag, which stayed in position during the crash. The side curtain airbag deployed and had sufficient forward coverage to protect the head from contact with side structures. The 200 earns a good rating in every measurement category for small overlap protection including structure, restraints and dummy kinematics, and injury measures for the head and neck, chest, pelvis, and legs and feet.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.