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Chrysler touts Pacifica Plug-in minivan's lower emissions

Put the words "Chrysler" and "minivan" together, and the concept of lower greenhouse-gas emissions may not immediately come to mind – especially given today's news about FCA sister brands Ram and Jeep. Among mass-market automakers, Chrysler and its sister companies (namely Dodge and Ram) have long lagged its competitors in fuel economy, with little in the way of drivetrain electrification. Now, though, Fiat Chrysler says it's taking steps to make some green-vehicle progress via its new Chrysler Pacifica Plug-in Hybrid minivan. Namely, the automaker says the minivan, which can go 33 miles on electric power alone, generates 31 percent less emissions than previous-generation Pacifica, and 24 percent less than the 2017 model-year gas-powered variant. The Pacifica Plug-in, which will be the first hybrid minivan to be sold in the US, has a fuel-economy rating of 84 miles per gallon equivalent, and can go as far as 566 miles on a full tank and full electric charge. That full charge takes about two hours with a 240-volt charger, and 14 hours from a standard, 110-volt outlet. That means that over the lifecycle of the vehicle (estimated at 120,000 miles), the plug-in minivan, which will compete against models such as the Toyota Sienna and Honda Odyssey, may cut emissions by 21 metric tons of carbon dioxide relative to the gas-powered version. That is the equivalent to the annual emissions of about 22 US households, or, as Chrysler put it, 14 commercial flights to Los Angeles from Detroit. Chrysler is pricing the minivan at about $43,000 (or about $35,000 once the $7,500 federal tax credit for plug-in vehicles kicks in) and will start selling the model by the end of March. Take a look at Autoblog's First Drive impressions here. Related Video: Featured Gallery 2017 Chrysler Pacifica Hybrid: First Drive View 19 Photos News Source: Fiat Chrysler via Green Car Reports Green Chrysler Fiat AutoblogGreen Exclusive Emissions Fuel Efficiency Minivan/Van Hybrid chrysler pacifica

Auto bailout cost the US goverment $9.26B

Depending on your outlook, the US Treasury's bailout of General Motors, Chrysler (now FCA) and their financing divisions under the Troubled Asset Relief Program was either a complete boondoggle or a savvy move to secure the future of some major employers. Regardless of where you fall, the auto industry bailout has officially ended, and the numbers have been tallied. Of the $79.69 billion that the Feds invested to keep the automakers afloat, it recouped $70.43 billion – a net loss of $9.26 billion. The final nail in the coffin for the auto bailout came in December 2014 when the Feds sold its shares in Ally Financial, formerly GMAC. The deal turned out pretty good for the government too because the investment turned a 2.4 billion profit. The actual automakers have long been out of the Treasury's hands, though. The current FCA paid back its loans six years early in 2011, the Treasury sold of the last shares of GM in late 2013. According to The Detroit News, the government's books actually show an official loss on the auto bailouts of $16.56 billion. The difference is because the larger figure does not include the interest or dividends paid by the borrowers on the amount lent. While it's easy to see fault in any red ink on the Feds' massive investment, the number is less than some earlier estimates. At one time, deficits around $44 billion were thought possible, and another put things at a $20.3 billion loss. Outside of just the government losing money, the bailouts might have helped the overall economy. A study from the Center for Automotive Research last year estimated that the program saved 2.6 million jobs and about $284.4 billion in personal wealth. It also indicated that the Feds' reduction in income tax revenue alone from Chrysler and GM going under could have been around $100 billion for just 2009 and 2010, significantly more than any loss in the bailout.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.