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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA CEO Mike Manley will take undefined new role after PSA merger

MILAN — Fiat Chrysler Chief Executive Mike Manley will remain with the new group set to result from a planned merger with French rival PSA-Peugeot, Chairman John Elkann said on Wednesday. In a letter to Fiat Chrysler (FCA) employees on the day the two companies announced a binding agreement for a $50 billion tie-up to create the world's fourth-largest carmaker, Elkann said he was "delighted" that the combined group would be led by current PSA CEO Carlos Tavares. "And Mike Manley, who has led FCA with huge energy, commitment and success over the past year, will be there alongside him," he said. He did not say what position Manley would hold. Elkann — who will chair the new group — said there was still much to be done to complete the merger. "Over the coming months we must work tirelessly and determinedly to fulfill all the approval requirements needed to finalize the commitment we have signed," he said. Related Video:     Hirings/Firings/Layoffs Chrysler Dodge Fiat Jeep RAM Citroen Peugeot FCA PSA merger Mike Manley carlos tavares

Junkyard Gem: 2006 Chrysler PT Cruiser Route 66 Edition

The world has fallen out of love with the Chrysler PT Cruiser, the small truck (legally speaking, it was a truck by American government definition) that started with off-the-shelf Neon chassis components and added a retro-looking roomy body. In its heyday, though, the PT Cruiser looked cool and different, and sold very well for the better part of its 2000-2010 production run. Chrysler sold some special-edition PT Cruisers, most of which seem to have disappeared without a trace, but I managed to catch this discarded '06 Route 66 Edition in a self-service wrecking yard in Charlotte, North Carolina. The Route 66 Edition came in either black or yellow paint, with yellow brake calipers and these Route 66 badges. PT Cruisers with manual transmission are surprisingly easy to find in junkyards (the manual was significantly cheaper than the automatic), but this is a luxurious two-pedal version. This one had already been hit hard by parts shoppers, who took most of the front body components and a big chunk of the interior. Note the kicky yellow dash trim. The PT Cruiser, being classified as a truck, didn't have to pass the stricter emission-control and crash standards the US federal government applies to cars. That made it a good bargain when it came to capacity-per-dollar for buyers. Eventually, though, the American public tired of the onslaught of faux-retro-styled PT Cruisers (and Chevy HHRs and Volkswagen New Beetles), and now the resulting low resale value of used PT Cruisers sends them to the wrecking yards in record numbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Exercise your right foot! Related Video: