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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

2020 Chrysler Voyager priced at $28,480

CarsDirect got eyes on early order guides for the 2020 Chrysler Voyager, revealing the minivan's MSRP in base L trim as $26,985 before a $1,495 destination charge, for a total of $28,480. The only other trim available to the public, the Voyager LX, rings up at $31,290. That means that not only will the Voyager L and LX replace the Pacifica L and LX trims, the Voyager will start out $250 cheaper than the 2019 Pacifica models before incentives. The Voyager LXi, reserved for fleet customers, charges $34,490, which is $500 less than the Pacifica Touring trim. The figures make the Voyager L $215 less expensive than the Kia Sedona, $3,205 less than the Honda Odyssey, and $4,430 less than the Toyota Sienna. The closest price competitor sits on the other side of the dealership, that being the Dodge Grand Caravan SE priced just $65 above the Voyager L. With Chrysler becoming the people-mover brand, many expect the Voyager to replace the hoary Grand Caravan, so buyers shouldn't need to suffer analysis paralysis for too long. We still aren't sure why Chrysler needed to create a new model to replace trim levels, but perhaps it was to break buyer perception that the Grand Caravan was the first and last stop for an inexpensive minivan. Transaction prices are so high on Pacificas — and frankly, the Pacifica looks so nice — that casual shoppers might have thought why bother investigating the Chrysler. Chrysler worked to keep things financially frugal on the Voyager by omitting splashier options from the menu. Infotainment begins and ends with the seven-inch Uconnect touchscreen, the larger 8.4-inch screen forbidden. Driver assistance tech will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection; items like adaptive cruise control and autonomous braking aren't offered. And only the fleet model gets ritzy treats like leatherette seats, second-row Stow 'n Go chairs, and remote start. The LX only goes so far as second-row quad seats and in-floor storage bins. Yet with the same sheetmetal and the same 287-horsepower Pentastar V6 and nine-speed transmission under the hood, only the black door handles and badging will give Voyager owners away, and they can always buy one in black to help the illusion along.

Ram helps power Chrysler to 11% gain in May

Increasing consumer demand for Ram pickup trucks and big SUVs has helped to boost May sales for Chrysler. Ram sales were up a total of 24 percent year-over-year for the month of May. In addition, Dodge sales increased by 23 percent in May, with the standout Durango clocking a 24-percent year-over-year improvement (with an updated 2014 model in the wings, incentives are thick on the ground for 2013 inventory). Fiat and Jeep were up only a modest one percent, however, and Chrysler brand sales were down by two percent against last year's figures.
Chrysler is quite pleased overall with brand performance, saying that this May marks the company's strongest in the past six years. It was also the 38th consecutive month showing year-over-year sales gains.
Eight of the automaker's vehicles set sales records for May, as well: Jeep Wrangler and Compass, Dodge Avenger and Challenger, Fiat 500, Chrysler 200 and Ram pickups. Scroll down to read more detail in Chrysler's press release.