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2015 Chrysler 200 nets 10,000 orders in first day

Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan - 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.
Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.
For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.

Mopar opening Custom Shop at Cobo

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

Ralph Gilles named Fiat Chrysler head of design

The amalgamation of two major automakers like Fiat and Chrysler inevitably means that there'll be some redundancy. There can't be two design chiefs for the entire group, for example, so the Italian-American automaker has named just one to oversee all design for its various divisions – and that one individual is Ralph Gilles. A Chrysler group veteran, Gilles has been at Auburn Hills since 1992, and has held a number of key positions along the way. He has until now served as senior vice president in charge of what's now known as the FCA North American Design Office – a position he assumed in June 2009 when it was still just the Chrysler design office – and has previously run the Dodge and SRT brands and headed up the company's racing activities. In assuming his new role as the group's Head of Design, Gilles will also step up to the FCA Group Executive Council. Meanwhile Lorenzo Ramaciotti, who joined Fiat as head of design in 2007 after serving the same function at Pininfarina, is now set to retire. Along with the Gilles appointment and Ramaciotti retirement, FCA has named Mauro Fenzi as group COO Systems and head of Comau, Fiat's robotic machinery division. FCA Announces Executive Changes - Appoints Gilles as Chief Designer - Names Fenzi COO Systems and CEO of Comau April 1, 2015 , London - Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MI: FCA) today announced that Ralph Gilles was named Head of Design and member of the FCA Group Executive Council (GEC). He currently leads the FCA North American Design Office as Senior Vice President, a position he was named to in June 2009. The GEC is the highest management-level decision making body within the FCA organization and is led by the FCA Chief Executive Officer (CEO). Gilles succeeds Lorenzo Ramaciotti, who is retiring after several years of dedicated service with the Company. Ramaciotti will continue to lend his expertise to the group serving as a Special Advisor to the CEO. "We extend our sincere appreciation to Lorenzo for his unwavering dedication, service, leadership and many contributions to the organization," said Sergio Marchionne, Chief Executive Officer, Fiat Chrysler Automobiles N.V. Gilles previously served as CEO – Motorsports; President and CEO – SRT Brand and CEO – Dodge Brand for FCA US in addition to his leadership role in Design. He joined the Company in 1992.