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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

Fiat Chrysler working on an inline-six to replace the Pentastar V6?

Get out your Skeptics Hat for this one and keep it close by. Allpar cites "reliable sources" to write that Fiat Chrysler appears to be working on a new inline-six engine to be slotted into company products around the globe. The purported engine would be based on the 2.0-liter Global Medium Engine inline-four. Allpar first reported on the potential development in February 2017 and has filed a few updates since then, one citing "internal communications referring to a GME T6" — the "T" meaning turbocharged. It's said that some engineers have changed their online resumes to reflect their focus on the new motor. Apparently, FCA tried adding forced induction to the Pentastar V6 but didn't like the results. The new direction then turned toward a "compact straight-six." In at least one guise, the GME I-6 would come in at just under three liters in order to escape taxes on engines 3.0-liters and above in certain European markets; the 2.0-liter four-cylinder has an actual displacement of 1.995 liters. The present V6 Pentastar comes in 3.2-liter and 3.6-liter guises; a turbocharged 3.0-liter straight-six should be able to replace both as far as output. Hooking up to the company's eTorque system used on the 3.6-liter Pentastar and 5.7-liter Hemi would make things even more punchy. With the trend in truck engine downsizing, it wouldn't be crazy to see such an engine head straight to Ram. The four-cylinder GME unit serves in the Alfa Romeo Giulia and Stelvio, and Jeep Cherokee, Wrangler, and Grand Commander. The big Alfa Romeos and full-size Jeep and Ram models shouldn't have any problem with a longer inline engine. Maserati, which doesn't use the Pentastar engine, could be a candidate as well should it choose to step away from its Ferrari-developed engine cred. Speaking of Ferrari, the Italian brand is working up a new V6 based, in its words, on "a very, very particular architecture." It isn't clear where it will go or if one of the other Italian brands will get access to it, but the Allpar piece says the Ferrari V6 will be based on the core GME architecture for Maserati. Chrysler gave up its last inline-six 11 years ago when the 4.0-liter I-6 retired alongside the JK-series Jeep Wrangler. The engine format is back in vogue, and its reincarnations have received good reviews. But inline-sixes are generally longer, hence FCA's focus on a compact unit, and that could limit the purported engine's placement options.

Recharge Wrap-up: Nissan Murano Hybrid in China, FCA hearts E15

Fiat Chrysler Automobiles (FCA) has approved the use of E15 in its 2016 model year vehicles. The Renewable Fuels Association is pleased with the automaker's choice to cover the higher ethanol blend in its warranty statements, describing it as a positive signal for the future growth of E15. "FCA's decision to join GM and Ford provides clear evidence that the tide on E15 has turned," says RFA President and CEO Bob Dinneen. "The automaker's decision not to embrace E15 had been a major point of concern and tension for the last three years." Read more from the RFA. Skoda's head of purchasing, Dieter Seemann, discusses sourcing EV components in a new interview. He says the biggest challenge is seeking out future suppliers for electric motor and connected vehicle components. "We have to really understand what happens in this business to identify the right partners to have in five to eight years from now," says Seemann. "Many of these are suppliers completely new to us." He says Skoda purchases 50 to 55 percent of its parts directly, while chassis and powertrain parts are shared among other Volkswagen Group brands. Read the full interview at Automotive News Europe. Nissan is helping the European Commission develop a pedestrian alert system for electric vehicles. Called Electric Vehicle Alert for Detection and Emergency Response (eVADER), the project aims to develop technology that provides audible cues to alert pedestrians to oncoming vehicles without contributing to noise pollution. Nissan created a system for the Leaf that uses a camera to recognize pedestrians and cyclists and direct a sound in their direction. This work will help the EU shape its laws moving forward. Read more at Electric Cars Report. The Nissan Murano Hybrid has gone on sale in China. The Murano Hybrid is powered by a supercharged 2.5-liter engine and an electric motor with lithium-ion battery. The hybrid uses Nissan's All Mode 4x4-i all-wheel-drive system, and is equipped with a host of safety technology. The new Murano helps Nissan cater to China's growing demand for SUVs, and is also part of the "Young Nissan" strategy. Read more at Green Car Congress, or in the press release below. Nissan introduces the all-new Murano to China SHANGHAI, China(August 8, 2015) – Nissan today announced that the all-new Murano, including the hybrid version, is officially available for sale from its joint venture in China, Dongfeng Nissan Passenger vehicle company (DFL-PV).