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Fiat Chrysler will invest up to $1.5 billion to build EVs in Windsor

Fiat Chrysler Automobiles will invest between $1.35 billion and $1.5 billion in its Windsor assembly plant in Canada to build electric vehicles as part of a tentative deal with Canadian autoworkers, Unifor National President Jerry Dias said on Thursday. The auto union said FCA would invest in a state-of-the-art vehicle platform that will enable the assembly of plug-in hybrid and battery electric vehicles, with at least one new model in 2025. The announcement comes less than a month after Unifor said Ford would invest $1.46 billion in its Oakville and Windsor plants. "Not only is Fiat-Chrysler maintaining the current portfolio but they will be investing three derivatives to enhance the current portfolio," Dias said. Unifor also said it expects to extend the life of the Chrysler 300, a rear-wheel-drive luxury car and introduce multiple derivatives of the Dodge Charger and Challenger. The union said as many as 2,000 jobs would be added in 2024 at the Windsor plant. Market forecasting firm LMC Automotive on Thursday said it would take until 2024 for U.S. vehicle sales to recover from the coronavirus downturn and get close to the 17 million vehicles sold in 2019. Ratification meetings for the FCA deal will happen over the weekend, and members will vote on whether to accept the agreement on Sunday. The union is expected to begin negotiations with General Motors's Canadian unit next week. Related Video: Green Hirings/Firings/Layoffs Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Coupe Electric Sedan windsor

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Dodge Demon's deliverer? FCA files for 'Angel' trademark

We've driven the Dodge Demon, and despite its satanic overtones and 840 freakin' horsepower under the hood, the car is actually quite well-behaved. At least it didn't bite our head off or drag us into any sort of inferno. Still, Dodge might be looking to balance its lineup with something with a bit more righteous, as FCA has filed for a trademark of the moniker "Angel."... According to the United States Patent and Trademark Office, FCA filed the application on July 17, 2017, and it applies to "Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges." Essentially, that's all the information we have to go on at this point. It could mean that Dodge is planning to further capitalize on the Demon name by creating another variant, or a completely different car. But what's the opposite of the Demon? Could it be a more road-friendly version of the drag-focused Demon? (And wouldn't that just be a Hellcat Widebody with more power?) Maybe it's a performance hybrid, as FCA CEO Sergio Marchionne recently said that the automaker would electrify half its fleet by 2022. For now, we can merely speculate as to what the Angel would be. And you can, too. Get at it in the comments section, below. And while you're at it, what name do you think FCA should trademark next, and what sort of car would that be?Related Video: Related Gallery 2018 Dodge Challenger SRT Demon: First Drive View 37 Photos News Source: US Patent and Trademark Office via FCA Authority Auto News Chrysler Dodge Future Vehicles Performance FCA trademark dodge demon