2017 Chrysler Pacifica Limited on 2040-cars

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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

1986 Chrysler LeBaron owned by Lee Iacocca to cross the auction block

Enthusiasts will have the opportunity to bid on an overlooked piece of Chrysler history during the huge Bonhams auction taking place in Scottsdale, Arizona, on January 16. Offered without reserve, this LeBaron Town & Country Convertible was first registered to former Chrysler boss Lee Iacocca, and it has covered only 20,500 miles since. The LeBaron Town & Country shares its K platform with numerous Chrysler, Dodge, and Plymouth models built between 1981 and 1989. Nearly every nameplate built on it was mass produced and mass destroyed, but this wood-sided droptop is a rare exception. It's one of 1,105 examples built, and its connection to the man who saved Chrysler (and helped create the original Ford Mustang, the infamous Pinto, and Chrysler's first minivans, among many others) likely helped it reach its 34th birthday in like-new condition, a fate a majority of Ks could only dream of from the wrong side of the Pick-N-Pull fence. Bonhams stated the Town & Country comes from Iacocca's personal collection. The auction house doesn't mention how long the influential executive owned it for, or how many miles he put on it. What's certain is that Iacocca undoubtedly knew there was nothing exhilarating about the 97-horsepower engine that came standard in the LeBaron, so he paid extra for a turbocharged version of the fuel-injected, 2.2-liter four-cylinder that put 146 horses under his right foot. It spun the front wheels via a three-speed automatic transmission.  Our archives indicate Chrysler charged $17,595 for the Town & Country Convertible in 1986, and priced the turbo four at $628, figures that represent about $42,300 and $1,500, respectively, in 2020. While Chrysler's K-based cars haven't set the collector world on fire yet, Bonhams expects this exceptionally clean example will sell for anywhere between $20,000 and $25,000 when it crosses the auction block in sunny Scottsdale. To quote Iacocca, "if you can find a better car, buy it." Or, if you're into faster Mopar products, his personal, 6,500-mile Dodge Viper — the very first regular-production example made — will also cross the block in Arizona. Featured Gallery Lee Iacocca's 1986 Chrysler LeBaron Town & Country Convertible (high-res) View 21 Photos Chrysler Auctions Convertible Classics

2017 Chrysler Pacifica will start at $29,590

Early reports suggested the 2017 Chrysler Pacifica would be more expensive than the outgoing model, but that's not entirely the case. The new minivan's base LX trim starts at $29,590 (after $995 destination) versus $30,990 for the 2016 Town & Country. The latest vehicle's prices are also in line with its competitors. All Pacificas have amenities like Active Noise Cancellation and the model's famous Stow 'n Go seats. For $31,490, customers can upgrade to the Touring trim to get SiriusXM satellite radio, power sliding doors, and automatic headlights. The Touring-L adds a little more luxury for $35,490 with features like rear parking assist, blind spot monitoring, and leather seats, which are heated for the front row. The Touring-L Plus at $38,80 includes even more useful items like a seven-inch driver display, 8.4-inch Uconnect infotainment system, heated steering wheel, heated second-row seats, and an upgraded stereo. The top of the Pacifica range is the Limited trim for $43,490, which piles on even more luxuries to haul the family around in style. The amenities include Nappa leather, ventilated front seats, an integrated vacuum, 3D navigation, HID headlights, LED foglights, panoramic sunroof, and hands-free doors and liftgate. It seems perfect for a road trip. Compared to the competition, the Pacifica has good fuel economy and similar pricing (all of which include destination). For example, the 2016 Honda Odyssey starts at $30,300 and can go up to $45,775 for the top Touring Elite model. The situation is similar with the Toyota Sienna, which ranges between $29,750 and $46,170 for the most expensive two-wheel drive version. The rapidly aging Nissan Quest starts out cheaper at $27,480 but tops out at $44,130. However, the Kia Sedona is significantly cheaper than the Pacifica, starting at $27,295 and going to $40,795 for the highest trim. The only potential downside to the Pacifica's pricing is FCA's discontinuation of the Dodge Grand Caravan. The model started at just $23,090 and topped out at $31,990, which gave the automaker a range of less expensive trims to lure price conscious customers. The company has lost that market advantage. We look forward to spending more time with the 2017 Pacifica when it arrives at dealers this spring. The Hybrid joins the lineup in the second half of the year.