2006 Chrysler Pacifica Sport Utility 4-door on 2040-cars

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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Samsung might buy Magneti Marelli, FCA's parts supplier

Automotive manufacturing is quickly changing as companies like Google and Apple move into the sector with new products and services. It should be no surprise that other tech companies are making moves to grab a piece of the pie. According to Bloomberg, Korean tech conglomerate Samsung is in talks to purchase major automotive parts supplier Magneti Marelli from Fiat Chrysler Automobiles. Bloomberg reports that the deal could be worth more than $3 billion. It seems that Samsung is interested in Magneti Marelli's lighting, in-car entertainment, and telematics businesses, but a full purchase of the company isn't off the table. The move would be Samsung's largest-ever purchase outside of South Korea. FCA has already started to branch out and partner with tech firms. The automaker is working with Google to build an autonomous version of the new Pacifica minivan. They hope to have the first batch on the road by the end of the year. Magneti Marelli currently supplies everything from lighting and instrument clusters for passenger vehicles to high-end electronic components for Formula One and MotoGP teams. The company, founded in Italy in 1919, employs around 38,000 workers. Although it's currently owned by FCA, in the past Magneti Marelli has worked with companies like Ford and Microsoft. The purchase could help further diversify Samsung and reduce its dependence on consumer electronics like phones and televisions. Samsung is the world's largest supplier of memory chips and TVs, but the company has taken a hit lately as sales of its smartphones have faltered. In order to keep up with rivals like Apple, the company will need to venture into new markets. Perhaps Samsung's phone expertise would translate to improved vehicle infotainment systems. FCA, on the other hand, is on an aggressive five-year plan aimed at doubling net income. CEO Sergio Marchionne is attempting to eliminate the company's debt, and selling off a major subsidiary could greatly help. A recent attempt at a merger with General Motors failed and further hurt the company's finances. FCA's stock price rose in response to the rumors of the Magneti Marelli sale. Both Samsung and FCA have declined to comment on the move. Related Video: News Source: Bloomberg Technology Rumormill Chrysler Fiat Technology FCA Samsung magnetti marelli

Chrysler Airflow Vision concept pairs today's platform with yesterday's name

Fiat-Chrysler has a number of notable announcements at this year's CES, including a formal announcement of its plug-in hybrid plans and branding, as well as the North American debut of the Fiat Centoventi concept. But it's also bringing something new and forward-looking to the show in the form of the slippery-looking Chrysler Airflow Vision concept. If that name sounds familiar to you, it's because the Airflow name was used on some streamlined and highly distinctive-looking Chrysler products of the 1930s. One thing both the old and new Airflows share is a slippery shape. The new Airflow is nothing but soft organic curves, looking like the automotive equivalent of Disney/Marvel robotic hero Baymax. It even has spats that cover the wheels, which are translucent to show off the big, copper-accented wheels underneath. While not unattractive, the modern Airflow does look a bit generic compared to the bold original, since so many modern EVs have a rounded rounded shape that's undoubtedly aerodynamic, but also unexciting. Maybe Chrysler should give it big hood strakes to evoke the stretched grille of the '30s Airflow. Peel away the pearly white exterior and you have a blend of future and contemporary technology. The interior shows off pedestal mounted seats swathed in suede and leather. The dashboard is minimalist and curvy like the exterior, and it features many screens as is the modern custom. In the center are dual displays for infotainment and climate controls like in an Audi. A small instrument screen sits ahead of the steering wheel, and the passenger gets a screen directly ahead of their seat. Chrysler says a unique feature will be the ability to swipe different menus and functions over to other occupants' screens so they can fiddle with things. Chrysler hasn't explicitly said what powers the Airflow Vision, but it makes mention of using the floor of the Pacifica Hybrid. It could share that van's powertrain, a hybrid V6 arrangement that might even preview the reported electrified all-wheel-drive version. We'll hopefully get more details on the powertrain after the reveal.